营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>
    Nike HBL短视频广告营销案例

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    耐克 HBL

    案例简介:执行 为了提升 HBL 的精神,推动全国篮球运动,我们创造了一个可以定制和共享的数字第一手体验。关键的 HBL 时刻的图形小说风格的动画-第一次训练,更衣室戏谑,粉丝支持, 一个现场游戏和获胜的快感 -- 可以拼凑成 700 多种组合,并通过添加名字、球衣颜色、玩家号码等进行个性化。这一体验在微信、微博等社交平台上分享,并在奥运会期间通过商品上的印刷二维码分享。这种体验是在 2018年4月17日全国决赛宣布的那一天开始的,并在 4月30日决赛前的两周内进行。 活动描述 耐克中国的 HBL (高中篮球联赛) 是年度终极高中体育赛事。对许多人来说,这是他们参加的最后一次也是最大的比赛。在 2018,耐克开始激励下一波玩家提升他们的游戏并发挥他们的潜力。耐克创造了 “HBL 之路” -- 一种微信体验,让青少年亲身体验进入团队的感觉。HBL 的训练、乐趣、奋斗和荣耀。为了让它成为现实,我们采访了球员、他们的父母、朋友、球迷教练,并将他们的故事变成了场景。有超过 144 种不同的组合和多达 700 种不同的变体,所以每个故事都是独一无二的。

    耐克 HBL

    案例简介:Execution To scale the spirit of HBL and fuel a national basketball movement, we created a digital first-hand experience of it that could be customised and shared. Graphic novel-style animations of pivotal HBL moments - first training, locker room banter, fan support, a live game and the thrill of winning - can be pieced together in over 700 combinations and personalised with the addition of name, jersey colour, player number and more. The experience was shared across Social platforms such as Wechat and Weibo and through printed QR codes on merchandise during the games. This experience was launched on April 17th 2018 the day the national finals was announced and ran during the 2 weeks leading up to the grand final on April 30th. CampaignDescription Nike China’s HBL (High School Basketball League) is the ultimate high school sporting event of the year. For many, it’s the last and biggest tournament they’ll ever play in. In 2018, Nike set out to inspire the next wave of players to up their game and reach their potential. Nike created “The Road To HBL” - a wechat experience that gives teens a first-hand experience of what it’s like to get into the team. The training, the fun, the struggle and glory of HBL. To make it real, we interviewed players, their parents, friends, fans coaches and turned their stories into scenes. There’re over 144 different combinations and up to 700 different variations so every story is unique.

    Nike HBL

    案例简介:执行 为了提升 HBL 的精神,推动全国篮球运动,我们创造了一个可以定制和共享的数字第一手体验。关键的 HBL 时刻的图形小说风格的动画-第一次训练,更衣室戏谑,粉丝支持, 一个现场游戏和获胜的快感 -- 可以拼凑成 700 多种组合,并通过添加名字、球衣颜色、玩家号码等进行个性化。这一体验在微信、微博等社交平台上分享,并在奥运会期间通过商品上的印刷二维码分享。这种体验是在 2018年4月17日全国决赛宣布的那一天开始的,并在 4月30日决赛前的两周内进行。 活动描述 耐克中国的 HBL (高中篮球联赛) 是年度终极高中体育赛事。对许多人来说,这是他们参加的最后一次也是最大的比赛。在 2018,耐克开始激励下一波玩家提升他们的游戏并发挥他们的潜力。耐克创造了 “HBL 之路” -- 一种微信体验,让青少年亲身体验进入团队的感觉。HBL 的训练、乐趣、奋斗和荣耀。为了让它成为现实,我们采访了球员、他们的父母、朋友、球迷教练,并将他们的故事变成了场景。有超过 144 种不同的组合和多达 700 种不同的变体,所以每个故事都是独一无二的。

    Nike HBL

    案例简介:Execution To scale the spirit of HBL and fuel a national basketball movement, we created a digital first-hand experience of it that could be customised and shared. Graphic novel-style animations of pivotal HBL moments - first training, locker room banter, fan support, a live game and the thrill of winning - can be pieced together in over 700 combinations and personalised with the addition of name, jersey colour, player number and more. The experience was shared across Social platforms such as Wechat and Weibo and through printed QR codes on merchandise during the games. This experience was launched on April 17th 2018 the day the national finals was announced and ran during the 2 weeks leading up to the grand final on April 30th. CampaignDescription Nike China’s HBL (High School Basketball League) is the ultimate high school sporting event of the year. For many, it’s the last and biggest tournament they’ll ever play in. In 2018, Nike set out to inspire the next wave of players to up their game and reach their potential. Nike created “The Road To HBL” - a wechat experience that gives teens a first-hand experience of what it’s like to get into the team. The training, the fun, the struggle and glory of HBL. To make it real, we interviewed players, their parents, friends, fans coaches and turned their stories into scenes. There’re over 144 different combinations and up to 700 different variations so every story is unique.

    耐克 HBL

    暂无简介

    Nike HBL

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}
    广告公司: R/GA (中国 上海) 制作公司: Le Cube

    案例详情

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入