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案例简介：描述客户的简报 在布鲁内特，他们似乎无法根除狗污染公共道路的问题，尽管当时已经开展了许多运动。 鉴于使人们普遍更意识到这个问题的运动结果不佳，采取了改变策略, 专门针对那些不清理狗后的狗主人。 创意执行 布鲁内特市议会的目标是传达如果这些狗主人不清理他们的狗，他们会被罚款。通过这种创造性的行动，我们可以一劳永逸地证明，这不是一个简单的威胁，市议会已经制定了监控方法。此外，设计的策略只是针对罪犯，而不是所有的狗主人。 对简短/目标的创造性解决方案。 我们招募了 20 名穿便衣的志愿者，观察狗主人一周，清理他们留下的烂摊子，稍后通过他们的信箱打开。只要知道狗的名字和品种，就可以用市政数据库找到主人的地址。哦，还有.呃，包裹包括 30 欧元的罚款和一张通知他们下次将是 300 英镑的纸条。 结果 运动三个月后，狗的烂摊子减少了 70% (根据布鲁内特的市政清洁服务)
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案例简介：Describe the brief from the client In Brunete, they cannot seem to eradicate the problem of dogs fouling public thoroughfares despite the numerous campaigns then have run. In view of the poor results of the campaigns to make people generally more conscious of the problem, a change of strategy is adopted, aimed exclusively at those dog-owners who do not clean up after their dogs. Creative Execution Brunete’s City Council’s objective is to communicate that it would fine those dog owners if they don’t clean up after their dogs. With this creative action we get to demonstrate, once and for all, that is not a simple threat and that the City Council has put methods to monitor. Moreover, the designed strategy is just for the offenders, and not all the dog owners. Creative Solution to the Brief/Objective. We recruited 20 volunteers in plain clothes to watch dog-owners for a week and clean up the mess they left, popping it later though their letterboxes. With just the dog's name and breed, it was enough to find out the owner's address, using a municipal database. Oh and the... er, package included a €30 fine and a note informing them that, next time, it would be €300. Results 70% less dog mess three months after the campaign (according to Brunete's municipal cleaning services)
POOPS EXPRESS
案例简介：描述客户的简报 在布鲁内特，他们似乎无法根除狗污染公共道路的问题，尽管当时已经开展了许多运动。 鉴于使人们普遍更意识到这个问题的运动结果不佳，采取了改变策略, 专门针对那些不清理狗后的狗主人。 创意执行 布鲁内特市议会的目标是传达如果这些狗主人不清理他们的狗，他们会被罚款。通过这种创造性的行动，我们可以一劳永逸地证明，这不是一个简单的威胁，市议会已经制定了监控方法。此外，设计的策略只是针对罪犯，而不是所有的狗主人。 对简短/目标的创造性解决方案。 我们招募了 20 名穿便衣的志愿者，观察狗主人一周，清理他们留下的烂摊子，稍后通过他们的信箱打开。只要知道狗的名字和品种，就可以用市政数据库找到主人的地址。哦，还有.呃，包裹包括 30 欧元的罚款和一张通知他们下次将是 300 英镑的纸条。 结果 运动三个月后，狗的烂摊子减少了 70% (根据布鲁内特的市政清洁服务)
POOPS EXPRESS
案例简介：Describe the brief from the client In Brunete, they cannot seem to eradicate the problem of dogs fouling public thoroughfares despite the numerous campaigns then have run. In view of the poor results of the campaigns to make people generally more conscious of the problem, a change of strategy is adopted, aimed exclusively at those dog-owners who do not clean up after their dogs. Creative Execution Brunete’s City Council’s objective is to communicate that it would fine those dog owners if they don’t clean up after their dogs. With this creative action we get to demonstrate, once and for all, that is not a simple threat and that the City Council has put methods to monitor. Moreover, the designed strategy is just for the offenders, and not all the dog owners. Creative Solution to the Brief/Objective. We recruited 20 volunteers in plain clothes to watch dog-owners for a week and clean up the mess they left, popping it later though their letterboxes. With just the dog's name and breed, it was enough to find out the owner's address, using a municipal database. Oh and the... er, package included a €30 fine and a note informing them that, next time, it would be €300. Results 70% less dog mess three months after the campaign (according to Brunete's municipal cleaning services)
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