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    耐克: 起来。磨。闪耀。又来了。通过翻译

    案例简介:

    耐克: 起来。磨。闪耀。又来了。通过翻译

    案例简介:

    Nike: Rise. Grind. Shine. Again. by Translation

    案例简介:

    Nike: Rise. Grind. Shine. Again. by Translation

    案例简介:

    耐克: 起来。磨。闪耀。又来了。通过翻译

    暂无简介

    Nike: Rise. Grind. Shine. Again. by Translation

    暂无简介

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    广告公司: Translation

    案例详情

    Minutes after Golden State won the NBA Championship crown for the second year in a row on Friday night, Nike launched its latest film in collaboration with Finals MVP Kevin Durant.'Rise. Grind. Shine. Again,' created with agency Translation, depicts the hard work that KD has put in throughout his lifetime to become an NBA champion: waking up, working out, practicing, performing at a high level in games and doing it again, day after day.The spot includes found footage of Durant as a boy – where he’s seen running a neighborhood hill – playing on youth teams and at the University of Texas, interspersed with highlights and training from his pro days with the Thunder, Sonics and Warriors. The film reaches a crescendo as Durant stands atop the hill and strikes a Superman pose, signifying he’s done it – again.CreditsBrand/Client: NikeAgency: TranslationChief Executive Officer: Steve StouteChief Creative Officer: John NormanGroup Creative Director: Andy FergusonCreative Director: Geoff ProudCreative Director: Eduardo PetersenCopywriter: Eugene GaoArt Director: Ben HowardDirector of Content Production: Miriam FranklinDirector of Business Affairs: Thalia TsourosSenior Content Producer: Kristen CoolerAssistant Producer: Jean-Luc LukunkuGroup Account Director: Stanley LumaxDirector of Project Management: Jeremy GeladeEditorial Company: Lost PlanetEditor: Mike SoboAssistant Editor: Steven San MiguelPost Sr. Producer: Samara KellyPost Executive Producer: Krystn WagenbergGraphic House: Black HoleSr Producer: Felix CabreraLead Designer/Animator: Reginald ButlerSr Designer/Animator: Andre SameFlame Artist: Tim FarrellFlame Assistant: Isabel GomezAudio Post: Heard CityMixer: Keith ReynaudExecutive Producer: Sasha AwnProducer: Andi LewisColor Grade House: Company 3Colorist: Kath RaischProducer: Kate AspellMusic: Future PerfectProducer: Nargis SheerazieComposer: Victor Magro

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