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利德尔: 勒邦
案例简介：Lidl举行了一场轰动一时的宴会，这要归功于INGO-与年度诺贝尔奖晚宴相媲美。
利德尔: 勒邦
案例简介：Lidl holds a sensational banquet thanks to INGO - one to rival the annual Nobel Prize dinner.
Lidl: Le Bon
案例简介：Lidl举行了一场轰动一时的宴会，这要归功于INGO-与年度诺贝尔奖晚宴相媲美。
Lidl: Le Bon
案例简介：Lidl holds a sensational banquet thanks to INGO - one to rival the annual Nobel Prize dinner.
利德尔: 勒邦
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Lidl: Le Bon
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案例详情
It's no secret that Lidl has to fight hard to secure its reputation as a cheap but delicious discount supermarket.In a new experiential campaign from INGO, an event was held to mirror and compete with the annual Nobel Prize dinner.While it was held in a similarly delux hall with plush decorations, it was the banquet that stole the show... using ingredients from the budget store.All profits raised from the evening were donated to the Childhood Cancer Foundation.
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