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mAI colpevoli
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mAI colpevoli
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mAI colpevoli
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Sephora has the mission to combat the global issue of violence against women, aiming to challenge cultural biases and victim blaming. The campaign “mAI Colpevoli,” meaning “never guilty,” was launched on International Day for Eliminating Violence Against Women. By utilizing an artificial intelligence as a tool when constructing narratives from victims’ perspectives, we showcased the internalization of societal victim blaming within artificial intelligence. Through three poignant monologues, we address distinct episodes of violence: at the workplace, in domestic relationships, and a social setting. This intentional exposure of artificial intelligence and its outputs, shaped by online data, encourages the audience to reflect on the way we talk about violence. Even today, often, there is a tendency to justify the perpetrator by blaming the women.
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