Sonon, Technology to End The Walk|海报/平面|广告营销案例【ADGuider广告指南】

Sonon，技术结束The Walk

案例简介：背景据世卫组织 (2015) 称，99% 的孕产妇死亡发生在全球南方。这主要是因为缺乏产前护理，因为生活在偏远地区的孕妇获得保健设施的机会有限。当地的医疗保健中心负担不起昂贵的超声设备，由于交通成本和健康问题，长途跋涉前往城市地区的大医院对孕妇来说是不可行的。 SONON是由Healcerion创建的无线手机超声波设备，旨在为生活在全球南部偏远地区的人们提供负担得起的选择。它的便携性和移动技术允许卫生工作者通过Android和iOS平板电脑监控超声波扫描。这种创新技术，比以前的超声波设备轻100倍，便宜16倍，使偏远地区的医疗机构能够识别怀孕并发症风险的妇女。然而，在全球南部，SONON设备的使用率比发达国家低35倍。因此，提高对居住在偏远地区的孕妇使用SONON以减少产妇死亡率的重要性的认识被视为一项重要而紧迫的任务。描述您所在地区的文化/社会/政治/环境气候，以及在此背景下您的竞选活动的意义全球南方的文化环境远不如发达国家先进。作为偏远地区的盲点的卫生工作者表示，昂贵的成本成为使用SONON的障碍，即使它比医院的超声设备便宜16倍。这就是为什么我们创建和发展了适合全球南方的 “准备” 系统。免费提供设备本身，同时鼓励在当地杂货店购买代金券，这是一种创新战略，反映了卫生工作者的当地文化。此外，这为偏远地区的孕妇提供了更多的机会，与来自Healcerion受过良好教育的当地卫生工作者见面。在SONON的帮助下，母亲们也可以在母亲的子宫里看到他们的孩子。一个小的代金券可以使所有这些改变，Healcerion的 “准备” 系统将使更多的人生活在全球南部更高质量的生活方式。SONON的产前护理不仅仅是医疗设备治疗，而是影响他们的生活质量。描述创造性的想法 (投票30%) SONON，一种便携式超声设备，可以通过展示母亲子宫内的新生活，无论母亲的社会经济地位，都必须重视母亲子宫内的新生活，从而分享普世人性的基本价值。这种创新的设备使世界各地的每一个人都可以接受超声波的个人医疗护理。然而，由于其最初的购买成本，SONON在全球南部的使用占发达国家的不到10%。因此，为了增加SONON在全球南方的使用，我们引入了一个 “准备” 系统，我们免费提供设备，卫生工作者只需通过在当地食品杂货中购买代金券来支付每次一次性费用。这一制度使卫生工作者可以从最初阶段免费租用SONON，并轻松地为偏远地区的孕妇提供定点护理。描述策略 (投票20%) 通过当地卫生工作者的声音，SONON的使用率在全球南部仍然严重偏低，尽管这种破天荒的设备已经出现在我们身上。卫生工作者是医疗环境的盲点，他们表示，该设备的昂贵成本和其使用困难，为初次购买提供了很高的障碍，即使它比基于医院的超声设备便宜16倍。为了消除最初的购买障碍并鼓励超声波检测，Healcerion提出了一种名为 “准备” 系统的解决方案。通过这种解决方案，Healcerion免费向卫生工作者提供设备，并允许他们在当地市场购买超声波凭证。这使得他们可以方便地使用SONON并测试患者。“准备” 系统允许全球南部的孕妇在保持最低费用的同时接受医疗治疗。描述执行 (投票的20%) 在加纳的伏打地区，当地医生在地区卫生中心进行了三天的超声检查。Healcerion将SONON装置捐赠给KOICA的合作伙伴Keta South市立医院。Healcerion的首席执行官Jung-won Rue博士为当地的卫生工作者提供了关于产前诊断的SONON设备操作的培训。在加纳KOICA医疗专家Hoon-sang Lee博士的指导下，竞选团队访问了三个医疗中心，并见证Kwaku Appiagye博士和他的医疗团队诊断了50多名孕妇。描述结果/影响 (投票30%) 这项创新技术引起了韩国政府的注意，并被KOICA (韩国国际合作机构) 正式指定为 “创意技术解决方案”。此外，全球南方的卫生设施正在逐步获得SONON，目的是使用该设备帮助减少产妇死亡率。截至目前，SONON已在40个国家广泛使用，包括来自全球南方的20个国家，并为越南的20个社区健康中心提供了服务。通过项目厅 (联合国项目事务厅)，加纳已经提供了14台SONON设备，Healcerion制定了在全球南部供应SONON设备的目标，总共2,500到2020年。这大约是今天的供应量的7.5倍。Healcerion像比尔和梅琳达 · 盖茨基金会一样一直与世界上的各种非政府组织联系。

Sonon，技术结束The Walk

案例简介：Background According to WHO (2015), 99% of maternal deaths occur in the global south. This is mainly due to lack of antenatal care since pregnant women living in remote areas have limited access to healthcare facilities. Local healthcare centers cannot afford expensive ultrasound devices, and traveling long distances to big hospitals in urban areas is infeasible to pregnant women due to transportation costs and health issues. SONON, a wireless mobiles ultrasound device created by Healcerion, is designed to be the affordable and accessible option for people living in the remote areas of the global south. Its portability and mobile technology allow health workers to monitor ultrasound scans through Android and iOS tablets. This innovative technology, 100 times lighter and 16 times cheaper than former ultrasound devices, enables healthcare facilities in remote areas to identify women at risk of pregnancy complications. However, the usage rate of SONON devices in the global souths is 35 times lower than in the developed countries. Therefore, raising awareness of the importance of using SONON for pregnant women living in remote areas in order to reduce the maternal mortality rate was seen as a vital and urgent mission. Describe the cultural/social/political/environmental climate in your region and the significance of your campaign within this context The cultural environment in the global south is far less advanced than the developed countries. Health workers, who are the blind spot of the remote area, stated that expensive cost serves as a barrier in using SONON even when it is 16 times cheaper than the hospital-based ultrasound devices. This is why we created and developed ‘Prepaid’ system appropriate for the global south. Free provision of the device itself while encouraging the purchase of voucher at local grocery stores is an innovative strategy that reflects the local culture of the health workers. Furthermore, this provides pregnant women in remote area more opportunities to meet local health workers who are well-educated from Healcerion. The mothers could also see their baby inside the mother’s womb with the SONON’s help. One small voucher could make all of these changes, and this ‘Prepaid’ system by Healcerion will make more people live a higher quality lifestyle in the global south. SONON’s antenatal care is not just medical-device treatment but impacts their quality of life. Describe the creative idea (30% of vote) SONON, a portable ultrasound device, can share the essential values of universal humanity by demonstrating new life within a mother’s womb must be valued no matter the mother’s socioeconomic status. This innovative device made it possible for every people across the world to have access to receive personal medical care of ultrasound. However, the usage of the SONON in the global south makes up less than 10% of the developed countries’ usage because of its initial purchase cost. Thus, in order to increase the SONON usage in the global south, we introduced a ‘Prepaid’ system where we freely provide the device and health workers only need to pay for each one-time fee by purchasing a voucher in local groceries. This system makes it possible for health workers to rent SONON free-of-charge from the initial stages and easily give a point-of-care to pregnant women in remote areas. Describe the strategy (20% of vote) Through the voice of the local health workers, the usage rate of SONON is still severely low in the global south even though the groundbreaking device has come upon us. The health workers, who are the blind spot of the medical environment, stated that the expensive cost of the device and its difficult usage serve as high barriers for the initial purchase even when it is 16 times cheaper than the hospital-based ultrasound device. In order to eliminate the initial purchase barrier and encourage ultrasound testing, Healcerion came up with a solution called ‘Prepaid’ system. Through this solution, Healcerion freely provides the device to health workers and allows them to purchase the ultrasound vouchers at local markets. This allows them to conveniently use SONON and test the patients. ‘Prepaid’ system allows pregnant women in the global south to receive medical treatments consistently while maintaining the minimum cost. Describe the execution (20% of vote) In the Volta region of Ghana, local doctors performed ultrasound tests in district health centers for three days. Healcerion donated the SONON device to Keta South Municipal Hospital, a partner of KOICA. Dr. Jung-won Rue, CEO of Healcerion provided training to the local health workers regarding the SONON device operation for antenatal diagnosis. Under the guidance of Dr. Hoon-sang Lee, a KOICA healthcare specialist in Ghana, the campaign team visited three healthcare centers and witnessed Dr. Kwaku Appiagye and his medical team diagnose over 50 pregnant women. Describe the results/impact (30% of vote) This innovative technology drew the Korean government’s attention and was officially designated a ‘Creative Technology Solution’ by KOICA (Korea International Cooperation Agency). Furthermore, SONON is gradually being acquired by health facilities in the global south with the aim of using the device to help reduce the maternal mortality rate. As of now, SONON has come into wide use in 40 countries including 20 countries from the global south and supplied 20 commune Health Center in Vietnam with KOICA. Through UNOPS(United Nations Office for Project Service), 14 SONON devices were supplied in Ghana already and Healcerion set a goal to supply SONON devices in the global south which total 2,500 until 2020. This is approximately 7.5 times more than today’s supplies. Healcerion consistently contacted various NGO’s in the whole world just like Bill and Melinda Gates Foundation.