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没有借口
案例简介：Chrysalis是一家获得创伤认证的非营利组织，旨在帮助受家庭暴力影响的个人和家庭，它推出了 “无借口”，这是一项在10月各地开展的多媒体广告活动，这是家庭暴力意识月。 R & R Partners设计了该创意，该创意在凤凰城市场的本地电视，户外媒体以及Facebook和Instagram上运行。此外，该机构还在Harkins剧院获得了PSA的安置，并协调了chrysalis首席执行官Patricia Klahr撰写的专栏文章的发布，该专栏在过去的三十年中一直为社区服务。Chrysalis与R & R合作伙伴和2018年有15年的合作关系，该机构发起了该组织有史以来的首次营销活动。 “我们希望受害者知道我们-他们的朋友，家人和社区成员-相信并支持他们，” 克拉尔说。“为了把这个想法带回家，我们争取了幸存者，倡导者和Chrysalis员工的帮助。 该运动的社会方面向面临虐待风险的妇女和男子传达了认识、赋权和合法性的信息，并邀请他们寻求帮助、信息和保密支持t www.noabuse.org。这项工作针对那些处于虐待周期早期的人，并质疑他们与施虐者的关系。外卖: 无论施虐者给出什么借口，这都不能改变事实。广告牌被用来提高凤凰城较大社区对家庭虐待的认识。 当视频打开时，我们看到一个防御性施虐者写在黑板上的话: “这都是你的错。“ 它不会再发生了 ”和“ 没有人会相信你。”来自社区的支持人们站起来用他们自己的标志来阻止这些信息的一部分，并翻转他们的意思:“ 这不是你的错，”“ 它会再次发生 ”和“ 我们相信你。”广告结尾说“ 我们可以一起阻止滥用的循环 ”，并鼓励观众t www.noabuse.org。 虽然 “没有借口” 的标语是今年新的，但这个主题在去年的工作中很明显。广告牌上写着 “你没有让它来” 和 “他不只是有一个糟糕的一天。” 2018活动在针对社区方面非常有效，在社交媒体上覆盖了750,000多人，从它的OOH消息中获得了850万的印象，并在此期间收到了9,000次网站访问量。自从2019活动启动以来，Chrysalis已经报告了网站表格填写的增加和电话的增加。
没有借口
案例简介：Chrysalis, a trauma-certified nonprofit that helps individuals and families impacted by domestic violence, has launched “No Excuses,” a multimedia advertising campaign running throughout October, which is Domestic Violence Awareness month. R&R Partners designed the creative, which is running on local TV in the Phoenix market, out-of-home media, and Facebook and Instagram. In addition, the agency secured PSA placements at Harkins Theatres and coordinated the release of an op-ed written by Chrysalis’ CEO, Patricia Klahr, who has served the community for the last three decades. Chrysalis has a 15-year relationship with R&R Partners and in 2018, the agency launched the organization’s first-ever marketing campaign. “We want victims to know that we—their friends, families and members of the community—believe and support them,” said Klahr. “To bring that idea home, we enlisted the help of fellow survivors, advocates and Chrysalis employees.” The social aspect of the campaign delivers a message of awareness, empowerment and legitimacy to women and men at risk of abuse and invites them to seek help, information and confidential support at www.noabuse.org. The work targets those who are early in the cycle of abuse and questioning their relationship with the abuser. The takeaway: No matter what excuse an abuser gives, this can’t change the truth. Billboards were utilized to generate awareness for domestic abuse among the larger Phoenix community. As the video opens, we see the words of a defensive abuser written out on a chalkboard: “It’s all your fault,” “It won’t happen again” and “No one will believe you.” Supportive people from the community stand up with their own signs to block out part of these messages and flip their meaning: “It’s not your fault,” “It will happen again” and “We believe you.” The ad ends by saying “Together we can stop the cycle of abuse” and encourages viewers to visit www.noabuse.org. While the “No Excuses” tagline is new this year, the theme was apparent in last year’s work. Billboards read “You didn’t have it coming” and “He didn’t just have a bad day.” The 2018 campaign was extremely effective in targeting the community and reached more than 750,000 people on social media, garnered 8.5 million impressions from its OOH messages and received 9,000 website visits during the period. Since the launch of the 2019 campaign, Chrysalis has already reported an uptick in website form fills and increased calls.
No Excuses
案例简介：Chrysalis是一家获得创伤认证的非营利组织，旨在帮助受家庭暴力影响的个人和家庭，它推出了 “无借口”，这是一项在10月各地开展的多媒体广告活动，这是家庭暴力意识月。 R & R Partners设计了该创意，该创意在凤凰城市场的本地电视，户外媒体以及Facebook和Instagram上运行。此外，该机构还在Harkins剧院获得了PSA的安置，并协调了chrysalis首席执行官Patricia Klahr撰写的专栏文章的发布，该专栏在过去的三十年中一直为社区服务。Chrysalis与R & R合作伙伴和2018年有15年的合作关系，该机构发起了该组织有史以来的首次营销活动。 “我们希望受害者知道我们-他们的朋友，家人和社区成员-相信并支持他们，” 克拉尔说。“为了把这个想法带回家，我们争取了幸存者，倡导者和Chrysalis员工的帮助。 该运动的社会方面向面临虐待风险的妇女和男子传达了认识、赋权和合法性的信息，并邀请他们寻求帮助、信息和保密支持t www.noabuse.org。这项工作针对那些处于虐待周期早期的人，并质疑他们与施虐者的关系。外卖: 无论施虐者给出什么借口，这都不能改变事实。广告牌被用来提高凤凰城较大社区对家庭虐待的认识。 当视频打开时，我们看到一个防御性施虐者写在黑板上的话: “这都是你的错。“ 它不会再发生了 ”和“ 没有人会相信你。”来自社区的支持人们站起来用他们自己的标志来阻止这些信息的一部分，并翻转他们的意思:“ 这不是你的错，”“ 它会再次发生 ”和“ 我们相信你。”广告结尾说“ 我们可以一起阻止滥用的循环 ”，并鼓励观众t www.noabuse.org。 虽然 “没有借口” 的标语是今年新的，但这个主题在去年的工作中很明显。广告牌上写着 “你没有让它来” 和 “他不只是有一个糟糕的一天。” 2018活动在针对社区方面非常有效，在社交媒体上覆盖了750,000多人，从它的OOH消息中获得了850万的印象，并在此期间收到了9,000次网站访问量。自从2019活动启动以来，Chrysalis已经报告了网站表格填写的增加和电话的增加。
No Excuses
案例简介：Chrysalis, a trauma-certified nonprofit that helps individuals and families impacted by domestic violence, has launched “No Excuses,” a multimedia advertising campaign running throughout October, which is Domestic Violence Awareness month. R&R Partners designed the creative, which is running on local TV in the Phoenix market, out-of-home media, and Facebook and Instagram. In addition, the agency secured PSA placements at Harkins Theatres and coordinated the release of an op-ed written by Chrysalis’ CEO, Patricia Klahr, who has served the community for the last three decades. Chrysalis has a 15-year relationship with R&R Partners and in 2018, the agency launched the organization’s first-ever marketing campaign. “We want victims to know that we—their friends, families and members of the community—believe and support them,” said Klahr. “To bring that idea home, we enlisted the help of fellow survivors, advocates and Chrysalis employees.” The social aspect of the campaign delivers a message of awareness, empowerment and legitimacy to women and men at risk of abuse and invites them to seek help, information and confidential support at www.noabuse.org. The work targets those who are early in the cycle of abuse and questioning their relationship with the abuser. The takeaway: No matter what excuse an abuser gives, this can’t change the truth. Billboards were utilized to generate awareness for domestic abuse among the larger Phoenix community. As the video opens, we see the words of a defensive abuser written out on a chalkboard: “It’s all your fault,” “It won’t happen again” and “No one will believe you.” Supportive people from the community stand up with their own signs to block out part of these messages and flip their meaning: “It’s not your fault,” “It will happen again” and “We believe you.” The ad ends by saying “Together we can stop the cycle of abuse” and encourages viewers to visit www.noabuse.org. While the “No Excuses” tagline is new this year, the theme was apparent in last year’s work. Billboards read “You didn’t have it coming” and “He didn’t just have a bad day.” The 2018 campaign was extremely effective in targeting the community and reached more than 750,000 people on social media, garnered 8.5 million impressions from its OOH messages and received 9,000 website visits during the period. Since the launch of the 2019 campaign, Chrysalis has already reported an uptick in website form fills and increased calls.
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No Excuses
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