Heycar, the online car marketplace, has launched a multi-million-pound ad campaign as the Volkswagen FS and Daimler-backed brand seeks to solidify their place in car buyers’ minds.The multi-channel campaign breaks with a new TV spot. Created by Atomic London, it brings to life just how good buying a car with Heycar can feel and features a new owner performing an extraordinary lip-sync to Flo Rida’s iconic music track, ‘Good Feeling’.The ad opens on the driver of an Audi from Heycar as he climbs in after a long day at work. He flicks on his favourite track on the sound system and begins lip-syncing perfectly to the iconic vocal intro. The lip-syncing is taken up a further notch as he performs Flo Rida’s rapid-fire rapping. The ad ends with the new campaign line, ‘Hey, buying a car never felt so good.’CreditsClient: HeycarMarketing Director: Tracy WoodsMarketing Lead: Katie WilsonBrand Lead: Olivia JacksonAgency: Atomic LondonECDs: Guy Bradbury & Dave HendersonProducer/ Head of film: Raluca AnastasiuHead of account management: Louise RudaizkySenior account manager: Dan TaylorProduction company: OutsiderDirector: James RouseProducer: Benji HowellProduction manager: Tim SteeleDOP: Alex MelmanEdit house: Work EditorialEditor: Bill SmedleyEdit Assistant: Rebecca QuinnEdit Producer: Ellie McNaughtanPost: FreefolkColourist - Paul HarrisonFlame - Jason WattsProducer - Cheryl PayneSound studio: Factory StudiosSound design and mix: Jack Hallett and Anthony MooreAudio Producer: Beth MasseyMusic supervision: NativeMusic supervisor: Dan Neal