本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
# WorkForALS
案例简介：为什么这项工作与媒体相关？ ALS运动的工作是对变革的需求，我们的目标是比利时的劳动人民和首席执行官。为此，我们使用了大量的媒体，以便ALS患者作为求职者在世界ALS日的一周内无处不在。为了广播我们的信息，我们甚至必须接管国家彩票和天气预报一个晚上。 背景 肌萎缩性脊髓侧索硬化症，是一种无法治愈的神经肌肉疾病，一种又一种肌肉瘫痪，使患者无法活动。接近必然的终点，只有心灵和眼睛保持完整。肌萎缩侧索硬化患者逐渐不得不放弃一切，他们的工作，他们的爱好，最后，他们的生活。绝症患者和他们的家人永远不会放弃的一件事是希望有一天能治愈他们的疾病。 要找到治疗方法我们首先需要钱。不幸的是，罕见疾病得不到很多钱。这对制药行业没有兴趣，人们往往不会向不影响自己生活的事业捐款。 这项运动的目标是建立对ALS的认识 (使公众了解这种疾病，以便对ALS患者产生同理心)，并收集捐款资助ALS治疗的研究。 描述创意/见解 (30% 的选票) 如果你得不到任何资金或捐款，你如何获得钱？你为它工作。不容易，如果你身体里所有的东西是你的眼睛。 肌萎缩侧索硬化症患者正在寻找一份工作，因为其他人都不会这样做。搬家的工作不能成为工作描述的一部分。ALS患者直接联系了首席执行官，要求提供工作，并将捐赠的薪水。人们被鼓励在电视和广播中为ALS工作一天，直到每个人都开始谈论它。 我们一起为肌萎缩侧索硬化症工作，所以有一天会有治愈的方法。 描述策略 (20% 的选票) 世界ALS日是一个很好的时刻，可以照亮患者面临的许多问题。但为了找到治疗方法，我们需要行动。首先，我们必须提高人们对以下事实的认识，即ALS患者仍然没有治愈的迹象。然后，我们需要人们感觉到他们可以很容易地做一些事情来帮助他们。 我们需要完美的组合来展示一个问题的破坏性影响，但仍然需要激活人们对此做一些事情。 目标是比利时的首席执行官和劳动人民。我们呼吁比利时首席执行官聘请一名肌萎缩侧索硬化症患者，负责他们仍然能做的为数不多的工作。 在第二阶段，患者要求比利时人口也为ALS工作。 描述执行 (20% 的选票) ALS运动的工作目标是比利时的首席执行官和员工。首先，首席执行官是直接联系的，从6月21日开始，通过直接邮寄，推特上，LinkedIn的帖子，甚至全国性的电视广告，以我们的ALS患者找工作。 在第二阶段，从6月25日开始，一段视频介绍了为ALS工作的患者，呼吁比利时人加入他们的行列，并每天工作以找到治疗ALS的方法。患者通过国家电视、广播、Facebook和Twitter上的在线视频要求为ALS工作。 在7月的3d，我们利用对社会有影响力的人提醒人们捐赠一天的工资来推动这项运动。更多的提醒来自我们的患者，他们正在为国家彩票和天气预报工作，在电视上直播，要求人们也为ALS工作一天。 列出结果 (得票率的30%) 人们对像ALS这样的罕见疾病面临的资金问题提高了认识，产生了数千个工作日，并帮助资助了这项研究，以找到一种治疗方法。每个工作日都会让我们更接近ALS可以治愈的 “一天”。 通过社交媒体联系了120家公司。 我们在电视的新闻和新闻文章中被看到，在Stubru和RTBF广播电台中出现。 超过6位主要的首席执行官雇佣了ALS患者，可口可乐公司在现实生活中没有雇佣过病人，但实际上: 他们已经给了研究一周的工资。 ALS患者曾担任博物馆工作，监测代理，考试主管，绘图模型，彩票主持人和天气预报的主持人。 + 254% 的捐款: ALS患者无法移动，但他们能够移动整个国家。
# WorkForALS
案例简介：Why is this work relevant for Media? The work for ALS campaign was a demand for change in which we targeted the working people and CEOs of Belgium. For that we used a great mixture of media in order for ALS patients as job applicants to be everywhere during the week of World ALS day. We've even got to take over the national lottery and the weather forecast for one night in order to broadcast our message. Background ALS, Amyotrophic Lateral Sclerosis, is an incurable neuromuscular disease that paralyses one muscle after the other, leaving patients unable to move. Near the inevitable end, only the mind and eyes remain intact. ALS sufferers gradually have to give up on everything, their jobs, their hobbies, and in the end, their lives. One thing terminal ill patients and their families never give up on is the hope that one day their disease will be curable. To find a cure we need money first. Unfortunately, rare diseases don't get a lot of money. It's of no interest to the pharmaceutical industry and people tend to not donate to causes that don't affect their own lives. The objectives of this campaign are to create awareness around ALS (make the public understand the disease, in order to feel empathy for ALS patients) and to gather donations to finance research for ALS treatment. Describe the creative idea/insights (30% of vote) How do you get money if you can't get any fundings or donations? You work for it. Not easy if all that remains to function in your body are your eyes. ALS patients were looking for a job in order to fund a cure, as no one else will. A job where moving can't be part of the job description. CEOs were directly contacted by ALS patients asking for a job, and the salary to be donated. People were encouraged to also work a day for ALS on television and radio until everyone started talking about it. Together we worked for ALS so one day there will be a cure. Describe the strategy (20% of vote) World ALS day is a good moment to shine a light on the many problems patients are faced with. But in order to find a cure, we need action. First we had to raise awareness of the fact that for ALS patients there still is no cure in sight. Then we needed people to feel that there is something they can quite easily do to help. We needed perfect mix of showing devastating effects of a problem, yet still activating people to do something about it. The targets were the CEOs and working people of Belgium. We called upon Belgian CEOs to hire an ALS patient for the few jobs they still can do. In a second phase the patients asked the Belgian population also to work for ALS. Describe the execution (20% of vote) The work for ALS campaign targeted both Belgian CEOs and employees. First, CEOs were directly contacted, starting 21st of June via direct mailings, twitter mentions, LinkedIn posts and even national TV commercials featuring our ALS patients looking for a job. In the second phase, starting from 25th of June, a video featuring patients working for ALS calling on Belgians to join them and also work a day to find a cure for ALS. Patients were asking to work for ALS via national TV, radio, online video on Facebook and Twitter. On 3d of July we boosted the campaign by using influencers on social who reminded people to donate a day of their salary. More reminders came from our patients who were working for the national lottery and the weather forecast, live on television, asking people to also work a day for ALS. List the results (30% of vote) Awareness was raised for the funding problem rare diseases like ALS face, thousands of work days were generated and helped to fund the research to find a cure. Every workday bringing us closer to that 'one day' where ALS will be curable. 120 companies were reached out via social media. We were seen in the news on TV and in news articles and present on radio stations Stubru and RTBF. More than 6 major CEOs hired ALS patients and Coca-Cola BeLux hasn’t hired a patient in real life, but virtually: they’ve given the salary of one week to the research. ALS patients worked as a museum gard, a monitoring agent, exam supervisor, a drawing model, a lottery presenter and a presenter of the weather forecast. +254% donations : ALS patients can’t move, but they were able to move a whole country.
#WorkForALS
案例简介：为什么这项工作与媒体相关？ ALS运动的工作是对变革的需求，我们的目标是比利时的劳动人民和首席执行官。为此，我们使用了大量的媒体，以便ALS患者作为求职者在世界ALS日的一周内无处不在。为了广播我们的信息，我们甚至必须接管国家彩票和天气预报一个晚上。 背景 肌萎缩性脊髓侧索硬化症，是一种无法治愈的神经肌肉疾病，一种又一种肌肉瘫痪，使患者无法活动。接近必然的终点，只有心灵和眼睛保持完整。肌萎缩侧索硬化患者逐渐不得不放弃一切，他们的工作，他们的爱好，最后，他们的生活。绝症患者和他们的家人永远不会放弃的一件事是希望有一天能治愈他们的疾病。 要找到治疗方法我们首先需要钱。不幸的是，罕见疾病得不到很多钱。这对制药行业没有兴趣，人们往往不会向不影响自己生活的事业捐款。 这项运动的目标是建立对ALS的认识 (使公众了解这种疾病，以便对ALS患者产生同理心)，并收集捐款资助ALS治疗的研究。 描述创意/见解 (30% 的选票) 如果你得不到任何资金或捐款，你如何获得钱？你为它工作。不容易，如果你身体里所有的东西是你的眼睛。 肌萎缩侧索硬化症患者正在寻找一份工作，因为其他人都不会这样做。搬家的工作不能成为工作描述的一部分。ALS患者直接联系了首席执行官，要求提供工作，并将捐赠的薪水。人们被鼓励在电视和广播中为ALS工作一天，直到每个人都开始谈论它。 我们一起为肌萎缩侧索硬化症工作，所以有一天会有治愈的方法。 描述策略 (20% 的选票) 世界ALS日是一个很好的时刻，可以照亮患者面临的许多问题。但为了找到治疗方法，我们需要行动。首先，我们必须提高人们对以下事实的认识，即ALS患者仍然没有治愈的迹象。然后，我们需要人们感觉到他们可以很容易地做一些事情来帮助他们。 我们需要完美的组合来展示一个问题的破坏性影响，但仍然需要激活人们对此做一些事情。 目标是比利时的首席执行官和劳动人民。我们呼吁比利时首席执行官聘请一名肌萎缩侧索硬化症患者，负责他们仍然能做的为数不多的工作。 在第二阶段，患者要求比利时人口也为ALS工作。 描述执行 (20% 的选票) ALS运动的工作目标是比利时的首席执行官和员工。首先，首席执行官是直接联系的，从6月21日开始，通过直接邮寄，推特上，LinkedIn的帖子，甚至全国性的电视广告，以我们的ALS患者找工作。 在第二阶段，从6月25日开始，一段视频介绍了为ALS工作的患者，呼吁比利时人加入他们的行列，并每天工作以找到治疗ALS的方法。患者通过国家电视、广播、Facebook和Twitter上的在线视频要求为ALS工作。 在7月的3d，我们利用对社会有影响力的人提醒人们捐赠一天的工资来推动这项运动。更多的提醒来自我们的患者，他们正在为国家彩票和天气预报工作，在电视上直播，要求人们也为ALS工作一天。 列出结果 (得票率的30%) 人们对像ALS这样的罕见疾病面临的资金问题提高了认识，产生了数千个工作日，并帮助资助了这项研究，以找到一种治疗方法。每个工作日都会让我们更接近ALS可以治愈的 “一天”。 通过社交媒体联系了120家公司。 我们在电视的新闻和新闻文章中被看到，在Stubru和RTBF广播电台中出现。 超过6位主要的首席执行官雇佣了ALS患者，可口可乐公司在现实生活中没有雇佣过病人，但实际上: 他们已经给了研究一周的工资。 ALS患者曾担任博物馆工作，监测代理，考试主管，绘图模型，彩票主持人和天气预报的主持人。 + 254% 的捐款: ALS患者无法移动，但他们能够移动整个国家。
#WorkForALS
案例简介：Why is this work relevant for Media? The work for ALS campaign was a demand for change in which we targeted the working people and CEOs of Belgium. For that we used a great mixture of media in order for ALS patients as job applicants to be everywhere during the week of World ALS day. We've even got to take over the national lottery and the weather forecast for one night in order to broadcast our message. Background ALS, Amyotrophic Lateral Sclerosis, is an incurable neuromuscular disease that paralyses one muscle after the other, leaving patients unable to move. Near the inevitable end, only the mind and eyes remain intact. ALS sufferers gradually have to give up on everything, their jobs, their hobbies, and in the end, their lives. One thing terminal ill patients and their families never give up on is the hope that one day their disease will be curable. To find a cure we need money first. Unfortunately, rare diseases don't get a lot of money. It's of no interest to the pharmaceutical industry and people tend to not donate to causes that don't affect their own lives. The objectives of this campaign are to create awareness around ALS (make the public understand the disease, in order to feel empathy for ALS patients) and to gather donations to finance research for ALS treatment. Describe the creative idea/insights (30% of vote) How do you get money if you can't get any fundings or donations? You work for it. Not easy if all that remains to function in your body are your eyes. ALS patients were looking for a job in order to fund a cure, as no one else will. A job where moving can't be part of the job description. CEOs were directly contacted by ALS patients asking for a job, and the salary to be donated. People were encouraged to also work a day for ALS on television and radio until everyone started talking about it. Together we worked for ALS so one day there will be a cure. Describe the strategy (20% of vote) World ALS day is a good moment to shine a light on the many problems patients are faced with. But in order to find a cure, we need action. First we had to raise awareness of the fact that for ALS patients there still is no cure in sight. Then we needed people to feel that there is something they can quite easily do to help. We needed perfect mix of showing devastating effects of a problem, yet still activating people to do something about it. The targets were the CEOs and working people of Belgium. We called upon Belgian CEOs to hire an ALS patient for the few jobs they still can do. In a second phase the patients asked the Belgian population also to work for ALS. Describe the execution (20% of vote) The work for ALS campaign targeted both Belgian CEOs and employees. First, CEOs were directly contacted, starting 21st of June via direct mailings, twitter mentions, LinkedIn posts and even national TV commercials featuring our ALS patients looking for a job. In the second phase, starting from 25th of June, a video featuring patients working for ALS calling on Belgians to join them and also work a day to find a cure for ALS. Patients were asking to work for ALS via national TV, radio, online video on Facebook and Twitter. On 3d of July we boosted the campaign by using influencers on social who reminded people to donate a day of their salary. More reminders came from our patients who were working for the national lottery and the weather forecast, live on television, asking people to also work a day for ALS. List the results (30% of vote) Awareness was raised for the funding problem rare diseases like ALS face, thousands of work days were generated and helped to fund the research to find a cure. Every workday bringing us closer to that 'one day' where ALS will be curable. 120 companies were reached out via social media. We were seen in the news on TV and in news articles and present on radio stations Stubru and RTBF. More than 6 major CEOs hired ALS patients and Coca-Cola BeLux hasn’t hired a patient in real life, but virtually: they’ve given the salary of one week to the research. ALS patients worked as a museum gard, a monitoring agent, exam supervisor, a drawing model, a lottery presenter and a presenter of the weather forecast. +254% donations : ALS patients can’t move, but they were able to move a whole country.
# WorkForALS
暂无简介
#WorkForALS
暂无简介
基本信息
- 广告战役： #ALS League-网络-0d53#
- 广告品牌： ALS League
- 发布日期： 2020
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
