Sleeping Beer|海报/平面|广告营销案例【ADGuider广告指南】

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睡眠啤酒

案例简介：品牌啤酒厂 Backus Ice 发起了最新的活动，名为 “睡眠啤酒”，这是一种啤酒包装，成为海滩的睡袋。 Backus Ice 关心消费者的舒适，因为大多数去俱乐部和聚会的年轻人最终会在海滩上结束夜晚。品牌代理奥美和马瑟全球秘鲁秘鲁和几何推出了睡眠啤酒，这是一个可以变成海滩睡袋的包装。睡觉的啤酒就像一包六包啤酒 Backus Ice，通过拿走罐头就变成了海滩的睡袋。本产品由轻质材料制成，使用方便。这个特别版除了作为睡袋，还可以保持冰镇啤酒和身体热量。

睡眠啤酒

案例简介：Brand brewery Backus Ice , launched its latest campaign called "Sleeping Beer", a beer packaging that becomes a sleeping bag for the beach. Backus Ice, cares about the comfort of their consumers, as most young people who go to clubs and parties end up closing the night on the beach. Thinking about the activities of young consumers with brand agency Ogilvy & Mather Global Peru Peru and Geometry launched the Sleeping Beer, a package that turns into a sleeping bag for the beach. Sleeping Beer comes as a package of six pack of beers Backus Ice, that by taking the cans becomes a sleeping bag for the beach. This product is made of a lightweight material and easy to use. This special edition apart from being a sleeping bag, also keeps iced beer and body heat.