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兽医打击仇恨
案例简介：执行 在高音平台上同时发布了数十个个性化视频，这些信息开始传播。公关帮助吸引了媒体的关注。在第一周，所有主要报纸和电视频道都报道了这场运动。此外，许多名人加入进来，验证了对社会的积极影响。到目前为止，VetsFightHate 还在增长，不仅在美国，而且在边境以外。普通人每天都在发送成千上万条推文，以积极的方式影响着美国的良知。 概要 美国目前正生活在黑暗时代，仇恨被拥抱和鼓励，甚至来自白宫。如果政府不促进和平和宽容，那么这个差距必须由某人来填补。他们比那些为自己信仰的国家冒着生命危险的美国老兵更好, 谁能更好地影响那些不想相信大量媒体告诉他们仇恨不是解决办法的人。 结果 经过一周的推出，维特斯格特赢得了超过 10000万的公关印象，广告价值估计为 200万美元。所有主要媒体都报道了这场运动，甚至在美国之外,许多名人也加入进来。普通人每天都在发送成千上万条支持的推文。目标是以积极的方式影响社会，平衡美国目前鼓励对移民的仇恨。 活动描述 美国目前正生活在黑暗时代，在这个时代，仇恨被来自最高阶层的人所接受和鼓励。为了争取宽容，我们邀请了退伍军人加入。这些男人和女人为了一个他们所信仰的国家冒着生命危险，因此，他们是唯一一个有道德权威向其他美国公民传播包容信息的群体。 战略 我们发现了一大群追随者在向移民传播仇恨推特的人，我们用个性化视频回复他们，视频展示了美国退伍军人的和平与团结的信息。只针对特定的仇恨者，而是针对他们的所有追随者，希望以积极的方式改变人们对移民的看法。人们也被鼓励通过使用 # VetsFightHate 加入反对仇恨的斗争
兽医打击仇恨
案例简介：Execution Dozens of personalized videos were launched at the same time on the Tweeter platform.The messages started to spread. PR helped to catch the attention of media. During the first week, the movement was covered by all major newspapers and TV channels. Also, many celebrities joined in, validating the positive impact on society.Up to date, VetsFightHate is still growing, not only in the USA, but also beyond the borders.Thousands of tweets are being sent everyday by common people, impacting the American conscience in a positive way. Synopsis The USA is currently living dark times, in which hate is embraced and encouraged, even from the White House. If the government is not promoting peace and tolerance, then the gap must be filled by someone. Who better than US veterans who have risked their own lives for a country they believe in, and who better to influence a population that doesn't want to believe in a massive media that tells them that hate is not the solution. Outcome After one week of being launched, VetsFightHate had earned more than 100 million PR impressions, with an estimated ad value of 2 million dollars.All major media has covered the campaign, even beyond US borders, and many celebrities are joining in.Thousands of tweets of support are being sent everyday by common people.The objective is to impact society in a positive way, balancing the scales in a USA that is currently encouraging hate towards immigrants. CampaignDescription The USA is currently living dark times, in which hate is embraced and encouraged, from the top of the highest circles.To fight the good fight for tolerance, we invited veterans to join in. These are men and women that have risked their lives for a country they believe in, and so, are the only group with the moral authority to spread a message of inclusion to other US citizens. Strategy We identified people with a large group of followers that were spreading hateful tweets towards immigrants, and we replied to them with personalized videos featuring USA Veterans with a message of peace and unity.The reply is not only aimed at specific haters, but to all their followers, with the hope of shifting in a positive way how people feel about immigrants.People are also encouraged to join the fight against hate by using #VetsFightHate
Vets Fight Hate
案例简介：执行 在高音平台上同时发布了数十个个性化视频，这些信息开始传播。公关帮助吸引了媒体的关注。在第一周，所有主要报纸和电视频道都报道了这场运动。此外，许多名人加入进来，验证了对社会的积极影响。到目前为止，VetsFightHate 还在增长，不仅在美国，而且在边境以外。普通人每天都在发送成千上万条推文，以积极的方式影响着美国的良知。 概要 美国目前正生活在黑暗时代，仇恨被拥抱和鼓励，甚至来自白宫。如果政府不促进和平和宽容，那么这个差距必须由某人来填补。他们比那些为自己信仰的国家冒着生命危险的美国老兵更好, 谁能更好地影响那些不想相信大量媒体告诉他们仇恨不是解决办法的人。 结果 经过一周的推出，维特斯格特赢得了超过 10000万的公关印象，广告价值估计为 200万美元。所有主要媒体都报道了这场运动，甚至在美国之外,许多名人也加入进来。普通人每天都在发送成千上万条支持的推文。目标是以积极的方式影响社会，平衡美国目前鼓励对移民的仇恨。 活动描述 美国目前正生活在黑暗时代，在这个时代，仇恨被来自最高阶层的人所接受和鼓励。为了争取宽容，我们邀请了退伍军人加入。这些男人和女人为了一个他们所信仰的国家冒着生命危险，因此，他们是唯一一个有道德权威向其他美国公民传播包容信息的群体。 战略 我们发现了一大群追随者在向移民传播仇恨推特的人，我们用个性化视频回复他们，视频展示了美国退伍军人的和平与团结的信息。只针对特定的仇恨者，而是针对他们的所有追随者，希望以积极的方式改变人们对移民的看法。人们也被鼓励通过使用 # VetsFightHate 加入反对仇恨的斗争
Vets Fight Hate
案例简介：Execution Dozens of personalized videos were launched at the same time on the Tweeter platform.The messages started to spread. PR helped to catch the attention of media. During the first week, the movement was covered by all major newspapers and TV channels. Also, many celebrities joined in, validating the positive impact on society.Up to date, VetsFightHate is still growing, not only in the USA, but also beyond the borders.Thousands of tweets are being sent everyday by common people, impacting the American conscience in a positive way. Synopsis The USA is currently living dark times, in which hate is embraced and encouraged, even from the White House. If the government is not promoting peace and tolerance, then the gap must be filled by someone. Who better than US veterans who have risked their own lives for a country they believe in, and who better to influence a population that doesn't want to believe in a massive media that tells them that hate is not the solution. Outcome After one week of being launched, VetsFightHate had earned more than 100 million PR impressions, with an estimated ad value of 2 million dollars.All major media has covered the campaign, even beyond US borders, and many celebrities are joining in.Thousands of tweets of support are being sent everyday by common people.The objective is to impact society in a positive way, balancing the scales in a USA that is currently encouraging hate towards immigrants. CampaignDescription The USA is currently living dark times, in which hate is embraced and encouraged, from the top of the highest circles.To fight the good fight for tolerance, we invited veterans to join in. These are men and women that have risked their lives for a country they believe in, and so, are the only group with the moral authority to spread a message of inclusion to other US citizens. Strategy We identified people with a large group of followers that were spreading hateful tweets towards immigrants, and we replied to them with personalized videos featuring USA Veterans with a message of peace and unity.The reply is not only aimed at specific haters, but to all their followers, with the hope of shifting in a positive way how people feel about immigrants.People are also encouraged to join the fight against hate by using #VetsFightHate
兽医打击仇恨
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Vets Fight Hate
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基本信息
- 广告战役： #Southern Poverty Lam Center-网络-4a02#
- 广告品牌： Southern Poverty Lam Center
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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