Smashburger, a leading fast casual better burger concept with 299 locations, has partnered with agency of record Partners + Napier to launch an integrated brand campaign that drives burger foodies to think of Smashburger when cravings hit. Smashburger worked with Partners + Napier for all creative and strategic media planning for the 'Smashed It!' campaign, launching nationwide today.The campaign reaches burger foodies through online video, digital display, social media, paid search, radio and out-of-home advertising to break through daily routines.Smashburger’s new tagline, “Every bite a better burger,” was inspired by the quality ingredients, culinary technique and care put into every Smashburger product.Smashburger’s new campaign invites burger foodies who have “Smashed It!” in their everyday accomplishments to celebrate with their favorite Smashburger sandwich. Partners + Napier’s creative work features burger foodies in relatable moments such as making it through 42 minutes of intermittent fasting or convincing their coworkers that they actually did work from home, even at the salon.CreditsRob Kottkamp, Chief Creative Officer Scott Allen, Creative DIrector PJ Galgay, Associate Creative Director, Writer Rob Warchol, Senior Art Director Max Brown, Senior Art DIrector JP Smith, Senior Production Artist Matt Spaul, Director / Editor Parker Bement, Cinematographer Matt Ebent, 3D and Motion GraphicsGeoff Harris, Marketing Technologist Shane Morris, Creative Technologist Melissa Smith, Project ManagerJeff Zielinski, Production SupervisorNikki Howze, Agency Producer Julia Benson, Senior Account ExecutiveLisa Fetkenhour, Account Director Jordan Murphy, VP/Group Media Director Matt Nespoli, Director of Media Erica Erksine, Digital Media Manager