A new campaign for the NBA 2K19 20th Anniversary Edition launching today (June 5) finally reveals its cover athlete – LeBron James. The film debuts NBA2K19’s tagline – 'They Will Know Your Name' – stemming from the notion that all NBA legends have a story that represents their journey to the point where the world knows who they are.2K’s creative agency, BSSP, also designed the game’s new cover art which displays 20 words chosen by James himself. These words around passion, drive and perseverance describe the legacy he continues to build – and are also present throughout the reveal film. Well-known artists 2 Chainz, Rapsody, and Jerreau are featured in the film performing captivating spoken word while footage of James’s journey and the game are interwoven.The NBA 2K19 20th Anniversary Edition marks the second cover appearance for the 14-time NBA All-Star. This special edition of NBA 2K19 game will be available on September 7.CreditsBSSPJohn Butler – Chief Creative OfficerSinan Dagli – Creative DirectorPatrick French – CopywriterZack Browne – Copywriter Zach Shapiro – Senior Art DirectorAlex Eley – Account DirectorMal Gretz – Account SupervisorJeremy Arth – Senior ProducerHalsey Stowe – Associate Strategy Director2KJason Argent – SVP, Basketball Operations Alfie Brody – VP, Sports MarketingAlan Ho – Global Brand DirectorAndrew Blumberg – Sr. Brand ManagerLIVE ACTION Elastic - Production CompanyAngus Wall - DirectorAlexis Zabe - Director of PhotographyMichele Abbott - Live Action ProducerDeborah Evans - Production DesignerVFXa52 - VFX StudioAndy McKenna - VFX SupervisorStefan Gaillot - Flame LeadMichael Vaglienty, Adam Flynn - Flame Artists Kevin Stokes, Gabe Sanchez - Online Editors Hazel Baird - Art DirectorJames Levy, Jie Zhou - Designers Steve Biggert - 2D AnimatorsMichael Ross - Producer Patrick Nugent & Kim Christensen - Executive Producer Jennifer Sofio Hall - Managing Director COLORPaul Yacono - ColoristCorey Martinez - Color Assistant Jenny Bright - Color ProducerEDITORIALRock Paper Scissors - Editorial CompanyBiff Butler - EditorAlyssa Oh - Assistant EditorRebecca Baker - ProducerRaná Martin - Executive ProducerShada Shariatzadeh - Head of ProductionJennifer Sofio Hall - Managing Director