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凯特琳的小时
案例简介：adam & eveDDB，Goodstuff和Bauer Media合作发起了针对AA慈善信托基金的青少年驾驶员的新广播节目和驾驶员安全运动，该运动采取了一种全新的方法来遏制农村道路交通事故。这个故事是在一个名为Caitlin's Hour的一次性广播节目中讲述的，并将在Kerrang播出!电台和热门电台网络。被称为 “要记住的深夜节目”，收听的听众将发现一个60分钟的节目，这是凯特琳生命最后一个小时的动人故事，以及她的朋友和家人的故事，包括她的母亲沙伦。它由Matt Crabb (热门广播网络) 和Jon Mahon (Kerrang! Radio) 主持，并将得到OOH executions的支持，该节目将在节目播出时直播，并且还将包括坠机现场附近的床单。它不是试图吓唬年轻司机或指责他们不负责任，而是通过强调与年长司机相比死亡率更高的真正原因来改变行为，这些原因是缺乏经验和具有挑战性的驾驶条件。这场运动的核心是18岁的凯特琳·哈德尔斯顿的真实故事，她在坎布里亚郡的一条乡间小路上死于一场车祸，这场车祸也夺去了她最好的朋友斯凯·米切尔的生命，斯凯·米切尔当晚开车。这部纪录片风格的节目庆祝了凯特琳的一生，因为我们从她的母亲和朋友那里了解了她。我们听到了她离开家前的最后时刻，汽车与面包车相撞的悲惨时刻，以及它对那些想念她的人的影响，因为我们让年轻司机意识到农村道路的危险。目的是让新司机避免独自在乡村道路上行驶，直到他们有更多的经验。它还挑战了一旦通过驾驶考试就完成学习的想法，并建议在夜间，白天和不同的天气条件下，在所有类型的道路上都应该上课。联合王国DDB为AA慈善信托基金制作的综合广告，类别: 公共利益，非政府组织。
凯特琳的小时
案例简介：adam&eveDDB, Goodstuff and Bauer Media have partnered to launch a new radio show and driver safety campaign aimed at teen drivers for the AA Charitable Trust, which takes a radical new approach to curbing rural road crashes. The story is told in a one-off radio show called Caitlin’s Hour and will air on Kerrang! Radio and the Hits Radio Network. Trailed as ‘a late night show to remember’, listeners who tune in will discover a 60-minute show that is a moving account of the last hour of Caitlin’s life, along with stories from her friends and family, including her mother Sharron. It is hosted by Matt Crabb (Hits Radio Network) and Jon Mahon (Kerrang! Radio) and will be supported with OOH executions which will go live as the show airs, and which will also include sheets near the crash site itself. Rather than trying to scare younger drivers or blame them for being irresponsible, it aims to change behaviours by highlighting the real reasons for the higher rate of deaths compared to their older counterparts, which are a lack of experience combined with challenging driving conditions. At the heart of the campaign is the true story of Caitlin Huddleston, an 18-year-old who died on a country road in Cumbria in a crash which also took the life of her best friend, Skye Mitchell, who was driving that night. The documentary style show celebrates the life of Caitlin as we get to know her by hearing from her mother and friends. We hear about her final moments before leaving her home, the tragic moment the car collided with a van, and the impact it has had on those who miss her, as we create awareness to young drivers about the dangers of rural roads. The aim is to get new drivers to avoid going out on rural roads alone until they have more experience. It also challenges the idea that learning finishes once the driving test is passed, and suggests that there should be lessons on all types of road, at night time as well as in the day, and in different weather conditions. Integrated advertisement created by DDB, United Kingdom for AA Charitable Trust, within the category: Public Interest, NGO.
Caitlin’s Hour
案例简介：adam & eveDDB，Goodstuff和Bauer Media合作发起了针对AA慈善信托基金的青少年驾驶员的新广播节目和驾驶员安全运动，该运动采取了一种全新的方法来遏制农村道路交通事故。这个故事是在一个名为Caitlin's Hour的一次性广播节目中讲述的，并将在Kerrang播出!电台和热门电台网络。被称为 “要记住的深夜节目”，收听的听众将发现一个60分钟的节目，这是凯特琳生命最后一个小时的动人故事，以及她的朋友和家人的故事，包括她的母亲沙伦。它由Matt Crabb (热门广播网络) 和Jon Mahon (Kerrang! Radio) 主持，并将得到OOH executions的支持，该节目将在节目播出时直播，并且还将包括坠机现场附近的床单。它不是试图吓唬年轻司机或指责他们不负责任，而是通过强调与年长司机相比死亡率更高的真正原因来改变行为，这些原因是缺乏经验和具有挑战性的驾驶条件。这场运动的核心是18岁的凯特琳·哈德尔斯顿的真实故事，她在坎布里亚郡的一条乡间小路上死于一场车祸，这场车祸也夺去了她最好的朋友斯凯·米切尔的生命，斯凯·米切尔当晚开车。这部纪录片风格的节目庆祝了凯特琳的一生，因为我们从她的母亲和朋友那里了解了她。我们听到了她离开家前的最后时刻，汽车与面包车相撞的悲惨时刻，以及它对那些想念她的人的影响，因为我们让年轻司机意识到农村道路的危险。目的是让新司机避免独自在乡村道路上行驶，直到他们有更多的经验。它还挑战了一旦通过驾驶考试就完成学习的想法，并建议在夜间，白天和不同的天气条件下，在所有类型的道路上都应该上课。联合王国DDB为AA慈善信托基金制作的综合广告，类别: 公共利益，非政府组织。
Caitlin’s Hour
案例简介：adam&eveDDB, Goodstuff and Bauer Media have partnered to launch a new radio show and driver safety campaign aimed at teen drivers for the AA Charitable Trust, which takes a radical new approach to curbing rural road crashes. The story is told in a one-off radio show called Caitlin’s Hour and will air on Kerrang! Radio and the Hits Radio Network. Trailed as ‘a late night show to remember’, listeners who tune in will discover a 60-minute show that is a moving account of the last hour of Caitlin’s life, along with stories from her friends and family, including her mother Sharron. It is hosted by Matt Crabb (Hits Radio Network) and Jon Mahon (Kerrang! Radio) and will be supported with OOH executions which will go live as the show airs, and which will also include sheets near the crash site itself. Rather than trying to scare younger drivers or blame them for being irresponsible, it aims to change behaviours by highlighting the real reasons for the higher rate of deaths compared to their older counterparts, which are a lack of experience combined with challenging driving conditions. At the heart of the campaign is the true story of Caitlin Huddleston, an 18-year-old who died on a country road in Cumbria in a crash which also took the life of her best friend, Skye Mitchell, who was driving that night. The documentary style show celebrates the life of Caitlin as we get to know her by hearing from her mother and friends. We hear about her final moments before leaving her home, the tragic moment the car collided with a van, and the impact it has had on those who miss her, as we create awareness to young drivers about the dangers of rural roads. The aim is to get new drivers to avoid going out on rural roads alone until they have more experience. It also challenges the idea that learning finishes once the driving test is passed, and suggests that there should be lessons on all types of road, at night time as well as in the day, and in different weather conditions. Integrated advertisement created by DDB, United Kingdom for AA Charitable Trust, within the category: Public Interest, NGO.
凯特琳的小时
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Caitlin’s Hour
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