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狮子的本质
案例简介：Covid-19阻止了世界各地的球迷参加他们最喜欢的球队的比赛，并且在2020 3月，瑞士政府禁止球迷参加体育赛事以应对大流行。因此，苏黎世ZSC Lions冰上曲棍球队的4,000多名球迷持有他们无法再观看比赛的季票。对于许多体育俱乐部来说，季票销售是ZSC狮子会资金不可或缺的一部分。“狮子的本质” 礼品包启发了球迷为下一季续签门票。尽管这些小瓶原本是作为可收藏的纪念品，但这并没有阻止俱乐部为其所含的水发明许多奇妙的用途，从洗礼婴儿ZSC狮子迷到恢复死去的房屋植物，清洁邪恶的房间，以及抛光奖杯。由瑞士Serviceplan为ZSC狮子创建的直接广告，类别: 体育。
狮子的本质
案例简介：Covid-19 prevented sports fans around the world from attending their favourite teams’ matches, and in March 2020 the Swiss government banned fans from going to sports events in response to the pandemic. Consequently, more than 4,000 fans of Zurich’s ZSC Lions ice hockey team held season tickets for games they could no longer see live. As is the case for many sports clubs, season-ticket sales form an integral part of the ZSC Lions’ funding. The “Essence of Lions” giftpack inspired fans to renew their tickets for the next season. And although the small bottles were intended as a collectible memento, that didn’t stop the club inventing a host of fantastical uses for the water they contained, from baptising baby ZSC Lions fans to reviving dead house plants, cleansing rooms of evil spirits, and polishing trophies. Direct advertisement created by Serviceplan, Switzerland for ZSC Lions, within the category: Sports.
Essence of Lions
案例简介：Covid-19阻止了世界各地的球迷参加他们最喜欢的球队的比赛，并且在2020 3月，瑞士政府禁止球迷参加体育赛事以应对大流行。因此，苏黎世ZSC Lions冰上曲棍球队的4,000多名球迷持有他们无法再观看比赛的季票。对于许多体育俱乐部来说，季票销售是ZSC狮子会资金不可或缺的一部分。“狮子的本质” 礼品包启发了球迷为下一季续签门票。尽管这些小瓶原本是作为可收藏的纪念品，但这并没有阻止俱乐部为其所含的水发明许多奇妙的用途，从洗礼婴儿ZSC狮子迷到恢复死去的房屋植物，清洁邪恶的房间，以及抛光奖杯。由瑞士Serviceplan为ZSC狮子创建的直接广告，类别: 体育。
Essence of Lions
案例简介：Covid-19 prevented sports fans around the world from attending their favourite teams’ matches, and in March 2020 the Swiss government banned fans from going to sports events in response to the pandemic. Consequently, more than 4,000 fans of Zurich’s ZSC Lions ice hockey team held season tickets for games they could no longer see live. As is the case for many sports clubs, season-ticket sales form an integral part of the ZSC Lions’ funding. The “Essence of Lions” giftpack inspired fans to renew their tickets for the next season. And although the small bottles were intended as a collectible memento, that didn’t stop the club inventing a host of fantastical uses for the water they contained, from baptising baby ZSC Lions fans to reviving dead house plants, cleansing rooms of evil spirits, and polishing trophies. Direct advertisement created by Serviceplan, Switzerland for ZSC Lions, within the category: Sports.
狮子的本质
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Essence of Lions
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