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Karcher UK: 爱你所看到的空间城市制作
案例简介：
Karcher UK: 爱你所看到的空间城市制作
案例简介：
Karcher UK: Love What You See by Space City Productions
案例简介：
Karcher UK: Love What You See by Space City Productions
案例简介：
Karcher UK: 爱你所看到的空间城市制作
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Karcher UK: Love What You See by Space City Productions
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Tasked with creating four concepts for the eponymous home utilities manufacturer, Karcher, Space City sought to deliver executions that could add humour, emotive resonance and sensual contrast that could aid with the indexation the business desired.As opposed to direct response and the elicitation of instant mass sales, the directive was to provide contrast to consumers between the adverts themselves, notwithstanding the individual creatives.The adverts themselves focused upon myriad domestic scenarios; with prior consumer research by the client ensuring that the commercials could seamlessly resonate with viewers.CreditsTom Challis - director - Space City ProductionsHarriet-Kate McKean - producer - Space City ProductionsAlice Durkin - assistant producer - Space City ProductionsSteve Weiser - director of photography - Space City Productions
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