Knauf commissioned iFour as lead creative agency to create and drive an engaging multi-channel campaign to raise awareness of its other categories of products to a broad audience of influencers, buyers and decision-makers.The agency took a consumer-focused sensibility and applied it to a sector whose marketing can be slightly stuffy. We created and animated the spectacular set pieces and, with our partners, made a coordinated push through all available channels, driving traffic to a dedicated campaign site. Press ads, paid search, remarketing, social media and email was supplemented by a stand out direct mailer and the introduction of a popular online game, Unmissables, which riffs on the central campaign idea of amazing events and happenings that should not be missedChallenging the accepted norm for construction marketing paid dividends on this campaign, the change in approach for Knauf in terms of eye-catching visuals have proved to be a game-changer in terms of brand awareness. CreditsGraeme Hall - Creative Director - ifourDamon McCollin-Moore - Strategy Director - ifour