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伟大的英国 Bean 民意测验
案例简介：描述/概要 摘要 为了在 2005年11月推出新的 Branston 烘焙豆，英国消费者被鼓励在 750,000 家超市通过 300 的口味挑战从市场领导者 heinz 豆转向味道更好的 Branston 豆。 上下文 结果显示，大众意识和产品品尝达到了显著的目标。超过 400万人在 200 万英镑的预算范围内进行了测试，显示每个采样率的成本效益低于 50 便士。 销售额比预期上升 17%，26% 导致重复购买。与前一周的销量相比，在抽样天数中有 300% 的销量增长, 总体结果显示，即使没有电视宣传，7% 的英国人口也可以接受布兰斯顿的 “更好的品味” 信息。
伟大的英国 Bean 民意测验
案例简介：Description / Synopsis Summary To launch the new Branston baked bean in November 2005, UK consumers were encouraged to brand switch from the market leader Heinz to the better tasting Branston beans through 750,000 taste challenges at 300 supermarkets. Context Results showed mass awareness and product tasting reached significantly above target. Over 4 million people were trialled within a budget of £2m showing a cost efficient cost per sample rate of less than 50p. Sales rose 17% above expectation and 26% led to repeat purchases. There was a 300% volume uplift versus the previous weeks sales on sampling days, and overall results showed that even without a TV campaign 7% of the UK population could be engaged to accept the better taste message of Branston.
Great British Bean Poll
案例简介：描述/概要 摘要 为了在 2005年11月推出新的 Branston 烘焙豆，英国消费者被鼓励在 750,000 家超市通过 300 的口味挑战从市场领导者 heinz 豆转向味道更好的 Branston 豆。 上下文 结果显示，大众意识和产品品尝达到了显著的目标。超过 400万人在 200 万英镑的预算范围内进行了测试，显示每个采样率的成本效益低于 50 便士。 销售额比预期上升 17%，26% 导致重复购买。与前一周的销量相比，在抽样天数中有 300% 的销量增长, 总体结果显示，即使没有电视宣传，7% 的英国人口也可以接受布兰斯顿的 “更好的品味” 信息。
Great British Bean Poll
案例简介：Description / Synopsis Summary To launch the new Branston baked bean in November 2005, UK consumers were encouraged to brand switch from the market leader Heinz to the better tasting Branston beans through 750,000 taste challenges at 300 supermarkets. Context Results showed mass awareness and product tasting reached significantly above target. Over 4 million people were trialled within a budget of £2m showing a cost efficient cost per sample rate of less than 50p. Sales rose 17% above expectation and 26% led to repeat purchases. There was a 300% volume uplift versus the previous weeks sales on sampling days, and overall results showed that even without a TV campaign 7% of the UK population could be engaged to accept the better taste message of Branston.
伟大的英国 Bean 民意测验
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Great British Bean Poll
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