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    Imagine微电影广告营销案例

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    想象

    案例简介:写一个关于电影中发生的事情的简短总结 这部电影是想象力的飞翔; 当我们飞行一系列富有想象力的短途旅行时,一名易捷航空乘客超现实的白日梦。 从一个不可能的云游泳池,到一条充气的欧洲街道,她从一个神奇的假日仙境无缝过渡到下一个,在欧洲所有目的地的拼凑之上的最后一场比赛。 陪审团的文化/背景信息 航空公司的广告通常充满了围绕飞机舒适性的陈词滥调。我们想重新点燃飞行的奇迹和它可以带你去的地方,所以我们创造了从未见过的灵感和梦幻般的图像,无缝地拼接在一起,给人一种轻松的感觉。假日形象获得了一种情感上的、发自内心的反应 -- 让观众想现在就在那里,和易捷航空在一起。这些视觉效果展示了欧洲必须提供的一系列度假场景 -- 从清爽的露天滑雪场,到熙熙攘攘的市场街道和白色沙滩。 我们穿越这些目的地的旅程由我们的女性easyJet飞行员带领,她提供了平等的路标。 告诉陪审团视觉效果,并总结任何相关的挑战或技巧。 “雕像” 场景是层CGI和扫描的真实人物姿势的融合; 这在这个成像场景中创造了强烈的真实感。同样,在最后的拼布场景中,为每个部分拍摄真实的镜头,然后组合在一起以创建超现实的视觉 (匹配相机高度,运动,镜头和光线方向)。最具挑战性的场景是在lilo上创建一条充气街道。建筑物的运动是不同CGI灰度模拟试验的结果。然后,MPC在里斯本一条街上的真实建筑上拍摄并模拟了他们的CGI建筑。然后,我们用真实的光相互作用拍摄我们的骑自行车的人,这种相互作用就像建筑物在移动一样,还有真实的元素,比如摇晃的洗涤线,所以CGI建筑会觉得它们对我们的现场行动世界产生了切实的影响。

    想象

    案例简介:Write a short summary of what happens in the film This film is a flight of the imagination; the surreal daydreams of an easyJet passenger as we fly through a series of imaginative excursions. From an impossible swimming pool made of clouds, to an inflatable European street, she transitions seamlessly from one magical holiday wonderland to the next, to a finale high above a patchwork of all the destinations that Europe has to offer. Cultural/Context information for the jury Airline adverts are generally full of clichéd imagery around comfort on the plane. We wanted to reignite the wonder of flight and where it can take you, so we created never-seen-before inspiring and dreamlike imagery, seamlessly stitched together to give a sense of ease. Holiday imagery that garners an emotional, visceral response - making viewers want to be right there and right now, with easyJet. These visuals show the range of holiday scenes that Europe has to offer - from crisp piested ski slopes, to streets with bustling markets on, and white sandy beaches. Our journey through these destinations is led by our female easyJet pilot who provides the signpost of equality. Tell the jury about the visual effects and summarise any relevant challenges or techniques. The ‘statue’ scene was an amalgamation of layers of CGI alongside scanned real people in poses; this created a strong sense of reality in this imaged scene. Again, in the final patchwork scene, real footage was shot for each section then put together to create the surreal visual (matching camera heights, movement, lenses and light direction).The most challenging scene was creating an inflatable street on a lilo. The movement of the buildings was the result of different CGI simulation tests in greyscale. MPC then photographed and modelled their CGI buildings on real buildings of a street in Lisbon. We then shot our cyclist with real light interactions that moved as if the buildings were moving and real elements, such as a jiggling washing line, so the CGI buildings would feel like they had a tangible effect on our live action world.

    Imagine

    案例简介:写一个关于电影中发生的事情的简短总结 这部电影是想象力的飞翔; 当我们飞行一系列富有想象力的短途旅行时,一名易捷航空乘客超现实的白日梦。 从一个不可能的云游泳池,到一条充气的欧洲街道,她从一个神奇的假日仙境无缝过渡到下一个,在欧洲所有目的地的拼凑之上的最后一场比赛。 陪审团的文化/背景信息 航空公司的广告通常充满了围绕飞机舒适性的陈词滥调。我们想重新点燃飞行的奇迹和它可以带你去的地方,所以我们创造了从未见过的灵感和梦幻般的图像,无缝地拼接在一起,给人一种轻松的感觉。假日形象获得了一种情感上的、发自内心的反应 -- 让观众想现在就在那里,和易捷航空在一起。这些视觉效果展示了欧洲必须提供的一系列度假场景 -- 从清爽的露天滑雪场,到熙熙攘攘的市场街道和白色沙滩。 我们穿越这些目的地的旅程由我们的女性easyJet飞行员带领,她提供了平等的路标。 告诉陪审团视觉效果,并总结任何相关的挑战或技巧。 “雕像” 场景是层CGI和扫描的真实人物姿势的融合; 这在这个成像场景中创造了强烈的真实感。同样,在最后的拼布场景中,为每个部分拍摄真实的镜头,然后组合在一起以创建超现实的视觉 (匹配相机高度,运动,镜头和光线方向)。最具挑战性的场景是在lilo上创建一条充气街道。建筑物的运动是不同CGI灰度模拟试验的结果。然后,MPC在里斯本一条街上的真实建筑上拍摄并模拟了他们的CGI建筑。然后,我们用真实的光相互作用拍摄我们的骑自行车的人,这种相互作用就像建筑物在移动一样,还有真实的元素,比如摇晃的洗涤线,所以CGI建筑会觉得它们对我们的现场行动世界产生了切实的影响。

    Imagine

    案例简介:Write a short summary of what happens in the film This film is a flight of the imagination; the surreal daydreams of an easyJet passenger as we fly through a series of imaginative excursions. From an impossible swimming pool made of clouds, to an inflatable European street, she transitions seamlessly from one magical holiday wonderland to the next, to a finale high above a patchwork of all the destinations that Europe has to offer. Cultural/Context information for the jury Airline adverts are generally full of clichéd imagery around comfort on the plane. We wanted to reignite the wonder of flight and where it can take you, so we created never-seen-before inspiring and dreamlike imagery, seamlessly stitched together to give a sense of ease. Holiday imagery that garners an emotional, visceral response - making viewers want to be right there and right now, with easyJet. These visuals show the range of holiday scenes that Europe has to offer - from crisp piested ski slopes, to streets with bustling markets on, and white sandy beaches. Our journey through these destinations is led by our female easyJet pilot who provides the signpost of equality. Tell the jury about the visual effects and summarise any relevant challenges or techniques. The ‘statue’ scene was an amalgamation of layers of CGI alongside scanned real people in poses; this created a strong sense of reality in this imaged scene. Again, in the final patchwork scene, real footage was shot for each section then put together to create the surreal visual (matching camera heights, movement, lenses and light direction).The most challenging scene was creating an inflatable street on a lilo. The movement of the buildings was the result of different CGI simulation tests in greyscale. MPC then photographed and modelled their CGI buildings on real buildings of a street in Lisbon. We then shot our cyclist with real light interactions that moved as if the buildings were moving and real elements, such as a jiggling washing line, so the CGI buildings would feel like they had a tangible effect on our live action world.

    想象

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    Imagine

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    广告公司: VCCP (英国 伦敦) 制作公司: Riff Raff Films , MPC

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