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奥迪-周日驱动
案例简介：周日开车通常是悠闲、放松的旅行。但是有了奥迪 allroad，这些驱动器变得更加冒险。 奥迪 A4 allroad 适合享受活跃、崎岖奢华的司机。考虑到这一点，美国奥迪和 MUH-TAY-ZIK | HOF-FER 创作了新的在线电影《周日驾驶》，该电影向品牌的 80 后拉力赛遗产和 allroad 的活跃车手致敬。 在电影的过程中，我们跟随一对夫妇表演周日早上的例行公事，但有一点扭曲。日常家务被座位边缘驾驶所取代。 “周日驾驶” 的世界充满了清扫的鱼尾和 180 度的漂移，这些漂移可以在任何地方、任何时间和任何原因发生 -- 甚至在你悠闲的周日早上咖啡跑步期间, 如果这是你的事 -- 多亏了奥迪的 quattro 全轮驱动技术。 电影中的道路不是古色古香的柏油路，而是肮脏的灰尘和砾石，穿过周围的环境。但是 “周日驾驶不是数字幻觉。没有使用 CGI 欺骗。这个郊区乌托邦的每一条道路都被一层又一层的泥土和砾石精心覆盖，让特技司机真正让他们的 A4 全路撕裂。
奥迪-周日驱动
案例简介：Sunday drives are usually leisurely, relaxing jaunts. But with the Audi allroad, those drives become a little more adventurous. The Audi A4 allroad is for drivers who enjoy active, rugged luxury. With this in mind, Audi of America and MUH-TAY- ZIK | HOF-FER created the new online film ‘Sunday Drive,’ which pays tribute to brand’s 80s rally heritage and the allroad’s active drivers. Over the course of the film we follow a couple as they perform their Sunday morning routine, but with a twist. Routine chores are replaced by edge-of-your-seat driving. The world in ‘Sunday Drive’ is full of sweeping fishtails and 180-degree drifts that can happen anywhere, anytime and for any reason — even during your leisurely Sunday morning coffee run, if that’s your thing — thanks to Audi’s quattro all-wheel drive technology. Instead of a quaint asphalt strip, the roads in the film are dirty streaks of dust and gravel that snake through their surroundings. But “Sunday Drive’s no digital illusion. No CGI trickery was used. Every road in this suburban utopia was carefully covered with layer upon layer of dirt and gravel, allowing the stunt drivers to truly let their A4 allroad’s rip.
Audi - Sunday Drive
案例简介：周日开车通常是悠闲、放松的旅行。但是有了奥迪 allroad，这些驱动器变得更加冒险。 奥迪 A4 allroad 适合享受活跃、崎岖奢华的司机。考虑到这一点，美国奥迪和 MUH-TAY-ZIK | HOF-FER 创作了新的在线电影《周日驾驶》，该电影向品牌的 80 后拉力赛遗产和 allroad 的活跃车手致敬。 在电影的过程中，我们跟随一对夫妇表演周日早上的例行公事，但有一点扭曲。日常家务被座位边缘驾驶所取代。 “周日驾驶” 的世界充满了清扫的鱼尾和 180 度的漂移，这些漂移可以在任何地方、任何时间和任何原因发生 -- 甚至在你悠闲的周日早上咖啡跑步期间, 如果这是你的事 -- 多亏了奥迪的 quattro 全轮驱动技术。 电影中的道路不是古色古香的柏油路，而是肮脏的灰尘和砾石，穿过周围的环境。但是 “周日驾驶不是数字幻觉。没有使用 CGI 欺骗。这个郊区乌托邦的每一条道路都被一层又一层的泥土和砾石精心覆盖，让特技司机真正让他们的 A4 全路撕裂。
Audi - Sunday Drive
案例简介：Sunday drives are usually leisurely, relaxing jaunts. But with the Audi allroad, those drives become a little more adventurous. The Audi A4 allroad is for drivers who enjoy active, rugged luxury. With this in mind, Audi of America and MUH-TAY- ZIK | HOF-FER created the new online film ‘Sunday Drive,’ which pays tribute to brand’s 80s rally heritage and the allroad’s active drivers. Over the course of the film we follow a couple as they perform their Sunday morning routine, but with a twist. Routine chores are replaced by edge-of-your-seat driving. The world in ‘Sunday Drive’ is full of sweeping fishtails and 180-degree drifts that can happen anywhere, anytime and for any reason — even during your leisurely Sunday morning coffee run, if that’s your thing — thanks to Audi’s quattro all-wheel drive technology. Instead of a quaint asphalt strip, the roads in the film are dirty streaks of dust and gravel that snake through their surroundings. But “Sunday Drive’s no digital illusion. No CGI trickery was used. Every road in this suburban utopia was carefully covered with layer upon layer of dirt and gravel, allowing the stunt drivers to truly let their A4 allroad’s rip.
奥迪-周日驱动
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Audi - Sunday Drive
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基本信息
- 广告战役： #Sunday Drive#
- 广告品牌： 奥迪
- 发布日期： 2016-11-01
- 行业领域： 生活服务 , 旅游/娱乐
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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