本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
Bepanthen: Poosters
案例简介：
Bepanthen: Poosters
案例简介：
Bepanthen: Poosters
案例简介：
Bepanthen: Poosters
案例简介：
Bepanthen: Poosters
暂无简介
Bepanthen: Poosters
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
案例详情
As all parents know, babies pee and poo all the time, anywhere, and in the most unexpected places. Many places are not the cleanest or safest places to change their diapers.For Bepanthen Baby, the diaper rash cream from Bayer, we turned OOH posters into diaper changers, or “Poosters,” that could be laid on otherwise questionable countertops to create a sanitary space to change your baby. Pooster dispensers were placed at strategic points around the city of São Paulo. Made with anti-allergenic paper and ink, the Poosters featured Instagram-worthy illustrations that, with the babies placed on top, transformed the little ones into baby heroes, baby bees, baby angels, and more. A simple idea that increased brand experience and gave parents a reliable solution to tackle the unpredictability of dirty diapers.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
