Macmillan Cancer Support is launching a campaign to encourage the public to take part in the Coffee Morning fundraising event.Created by AMV BBDO, the agency’s first work since winning the account dramatises that nothing, not even a global pandemic, stops the annual Macmillan Coffee Morning.The TV, digital, and radio campaign breaks on 6 July and runs until the end of September to highlight that, as treatments have been delayed, Macmillan’s work has never been more vital and neither has the fundraising generated by the Coffee Morning, now in its 30th year.AMV’s campaign, which encourages people to hold different kinds of coffee mornings for the post-COVID world, and to do whatever it takes to get involved, makes a virtue of lockdown shooting conditions, blending live action with myriad animations styles, developed together with London studio Blinkink.CreditsClient name & job title: Anthony Newman – Director of Response Marketing; Emma Guise – Director of Brand and Communications; Abby Solomon – Interim Head of National Marketing (Fundraising);Head of Brand Advertising: Joanna JuberGabby Greaves – Marketing ManagerCreative Agency: AMV BBDOCreative Directors: Andy Clough, Rich McGrannCopywriter: Dan WarnerArt Director: Andy VaseyAgency Planner: Tom White, Nicola WillisonAgency Account Team: Alex Bird, Rachel Dymond, Angela KwashieAgency Producer: Sophie HonourMedia Agency: ZenithProduction Company: BlinkinkDirector: Chris Bristow and Sam GainsboroughExecutive Producer – Bart YatesProducer: Georgina FillmoreLive PM - Sophie PeskinPA - Molly TurnerCompositors - John Moore, Brad Purnell, Theo NunnEdit - Mdhamiri Nkemi, Tom Fisher2D - Freya Hotson, Andrew ClarkeDOP - Joe GainsboroughCasting - Emily TilelliProps - Isobel IrwinPost-production Company: FramestoreBusiness Affairs: Cate KilleenAudio Post-production: String & Tins