Folgers mornings just got a lot more real, and a lot more entertaining, in a modern take on the iconic notion that The Best Part of Wakin’ Up Is Folgers in Your Cup.Enter the new Folgers Choir – more formally known as the Folgers Morning Harmonizers - a red satin-clad ensemble of seven men and women who randomly show up in the midst of difficult mornings, helping alleviate tension with both a smile and a steaming hot cup of Folgers Coffee.The Folgers Choir is sure to brighten your morning, even if you just threw back the shower curtain on your father-in-law soaping up, got stuck in the middle seat in the worst carpool ever or witnessed an unsuccessful, but equally dramatic, Santa Claus entrance by dad.The campaign features three broadcast commercials, online video, digital banners, social and digital radio. The campaign is from Publicis Groupe’s Power of One solution, PSOne, a bespoke agency for The JM Smucker Company.CreditsClient: The J.M. Smucker CompanyBrand: Folgers CoffeeCampaign Title: The Folgers HarmonizersAgency: PSOneAgency Location: New YorkChief Creative Officer: Andy BirdExecutive Creative Director: Erica RobertsAssoc. Creative Director/Copy: Kelly MahonAssoc. Creative Director/Art: Kelly SaucierDirector of Integrated Production: Jenny ReadExecutive Producer: Lauren SchneidmullerAssociate Producer Kathryn LemkeDirector of Business Affairs: Robin OksenhendlerBusiness Manager: Deanna Gattie Group Account Director: Yuri LeeVP, Account Director: Tabatha RomanAccount Executive: Nia BollingStrategy Director Jennifer BaldwinStrategist Jessica NeiraProduction Company: Biscuit FilmworksDirector: Andreas Nilsson Partner / Managing Director: Shawn LacyExecutive Producer: Holly VegaUPM: Jay VealHead of Production: Mercedes Allen-Sarria, Rachel GlaubDirector of Photography: Larkin SeipleProduction Designer: Alexis RossEditorial Company: MackCut EditorialEditor: Ryan Steele Assistant Editor: Devon Flint Executive Producer: Gina Pagano Music House: Pulse MusicComposer: Charles HumenryExecutive Producer: Dan KubyProducer: Miranda GriecoAudio Post Production Company: Super Exploder Senior Sound Designer/Mixer: Jody Nazzaro VFX Company: The Mill NYProducer: Alliah MouradCreative Director: Nathan KaneColorist: Fergus McCallCG Artist: Cedric Mernard2D Artists: Dhruv Shankar, Nasser Mandavi, Roger Cerqua,Yongjae Lee, Anton Anderson, Alexis Jo,Andrew Emmerson, James Cudahy, Blake Druery