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Samline-采用包

案例简介：为 “国际残疾人日”，请访问以色列- 非营利组织的使命是促进以色列残疾人的无障碍环境，该组织用真实人物的照片取代了所有残疾人停车位标志。你可能已经见过无数次了，你甚至可能自己做过一两次。我的意思是在一个残疾人的地方停车。是的，我们以前都见过这种情况: 一辆汽车突然闯入为残疾人保留的停车位，只是为了让司机在几秒钟后用两条功能完美的腿走出。当然，如果你问司机，他可能会有一大堆借口来支持他公然的不当行为和不尊重。从 “我只有一秒钟” 、 “我只是来接我妻子” 到 “什么是匆忙？无论如何，你坐在轮椅上!”我们个人最喜欢的是:“ 我没有看到标志 ”。 “进入以色列” 不顾一切地要求更严格地执行他们的权利，决定提高公众对这个问题的认识，并给残疾人一个面子。为此，我们拍摄了包括议员、残奥会奖牌获得者和名人在内的残疾人的照片，并让他们看起来完全像残疾人停车标志上的国际标志。该计划是为了制造一个足够响亮的信息，政治家们将不再能够忽视。因此，在一个晚上的时间里，我们用一张真实的照片取代了以色列 17 个城市的数千个残疾人停车标志。结果呢？我们的信息传到以色列议会的前厅，在那里，这个问题最终被列入公共议程，议会承诺在 2018年底之前修改法律，增加对违规停车者的罚款 100% 此外，欧洲最大的两个无障碍组织即将推出自己版本的我们的活动。所以下次你有冲动把车停在残疾人专用的地方。想想。因为标志后面有真正的人。

Samline-采用包

案例简介：For the "International Day of Persons with Disabilities", Access Israel – the NPO whose mission it is to promote accessibility for people with disabilities in Israel, replaced all disabled parking spot signs with the pictures of real people. You've probably seen it happen a zillion times and you've maybe even done it yourself once or twice. By that I mean park in a spot for disabled people. Yeah, we've all seen it happen before: a car blitzing into a parking spot reserved for the disabled only for its driver to step out seconds later on two perfectly functioning legs. Sure, if you ask the driver he'll probably have a whole battery of excuses to go with his blatant misbehavior and disrespect. Anything ranging from: "I'll only be a second", "I'm just picking up my wife" to "What's the rush? You're sitting in a wheelchair anyway!" and our personal favorite: "I DIDN’T SEE THE SIGN". Desperate for stricter enforcement of their rights, “Access Israel” decided to raise public awareness for the issue and to put a face on people with disabilities. To do that we photographed disabled people including members of parliament, Paralympic medalists and celebrities and staged them to look exactly like the international symbol on disabled parking signs. The plan was to create a loud enough message politicians would no longer be able to ignore. And so, over the space of 1 night, we replaced thousands of disabled parking signs in over 17 Israeli cities with a real person's picture. The outcome? Our message reached the antechambers of the Israeli parliament where the issue finally made it to the public agenda with the parliament pledging to modify the law by the end of 2018 by increasing the fine for parking violators by 100%. In addition, 2 of Europe’s largest accessibility organizations are about to launch their own version of our campaign. So next time you have the urge to park in a reserved space for disabled. Think. Because there are real people behind the sign.