Nokia and San Francisco-based agency TBD revealed an ad for the Steel HR hybrid smartwatch. It is part of Nokia's integrated campaign 'Know Yourself.'The Steel HR is an activity tracker and heart rate monitor combined with smartwatch functionality, all while exhibiting the elegant look of a tradition timepiece. It can recognize more than 10 activities, including walking, running, swimming, and sleeping, and enables notifications from incoming text messages and phone calls. The campaign highlights the dynamic interaction between device and people, reinforcing Nokia’s main objective to help connect users to their health through personal and meaningful insights.The campaign’s black and white 30-second spot depicts five diverse individuals performing a variety of everyday activities as the voiceover echoes a ticking clock, reminding us that when we open our eyes in the morning, splash water on our face or go for a run, the Steel HR can monitor our constant movements to provide ongoing, valuable awareness of our health. The watch’s various tracking features, such as heart rate, calories burned, and sleep cycles, are complemented by the feeling of being up close and personal with each action through each step of the day.CreditsClient - Nokia Health:Rob Le Bras-Brown, Global Head of Nokia digital healthGemini Babla, Global Head of MarketingGunther Lie, Head of Brand and CreativeVicki McRae, Head of Marketing North AmericaLucie Broto, Head of Marketing EMEABrent Hall, Head of DigitalMorgane Descat, Product ManagerMike Scott, Social Media SpecialistEmily Ostendorf, Senior Project ManagerAshish Gupta, Head of Marketing SourcingAgency - TBD:Rafael Rizuto, Chief Creative OfficerVirginia Wang, Chief Strategy OfficerJordan Warren, Chief Executive OfficerMark Krajan, Creative DirectorSteve Mapp, Creative DirectorRoz Romney, Creative DirectorMatt Ashworth, Creative DirectorMiranda Maney, CopywriterChris Masse, Art DirectorCourtney Schnitzer, Account DirectorBen Latimer, Executive ProducerGina Squara, Digital, Growth & Marketing StrategyJeff Burger, Digital Strategy & AnalyticsJJ Gaines, Business AffairsProduction Company - Furlined:Stuart Parr, DirectorDiane McArter, PresidentDavid Thorne, Sr. Executive ProducerJay Wakefield, Executive ProducerAil Goldstone, Head of ProductionAndrew Graham, ProducerMax Goldman, DPFree Society:Tony Dimarco, Executive ProducerAndy McLoed, Executive ProducerBlake Edwards, Production ManagerKelsey Larkin, Production CoordinatorMarc Guspie, Assistant DirectorEditorial - Beast:Connor McDonald, EditorBrandy Troxler, Additional EditingDarren Orr, FinishingPaul Coutu, Finishing AssistantJeff Bielat, ProducerJon Ettinger, EPAllied Motion Graphics:Joe Macken, Motion GraphicsAndrew Bogenhagen, Motion GraphicsGordon Wittmann, ProducerPhotography - Bryce Duffy Photography:Bryce Duffy, PhotographerKevin Vu, Photographer AssistantDigital Production - Giant Propeller:Mike Bodkin, Executive ProducerJordan Freda, Executive ProducerLindsey Arnold, ProducerYulia Shcherbinina, Project CoordinatorTim Baldini, Creative DirectorSergio Cardenas, Art DirectorAndres Barajas, Graphic DesignerCraig Aberman, Graphic DesignerBrian Hoffmann, Graphic DesignerChristina Smith, Graphic DesignerConner Che, Graphic DesignerMark Sudell, Graphic DesignerRay Dougela, Photo RetouchBoris Zhitomirsky, HTML5 DeveloperSkender Beck, HTML5 DeveloperMarco Mannoe, CopywriterAudio Production - One Union:Eben Carr, MixerLauren Mask, EPRuby Biloskirka-Conley, EPMusic:Composer: Sergey WednesdayRemix: Paul BessenbacherProducer: Paul SchultzTranscreation - Craft:Toby Luther, Managing Director Craft HealthSun Eo, Senior Project ManagerVanessa Mokrab, Client ManagerMedia Agency - Mediasmith:John Cate, President & COOGreg Pomaro, SVP Media DirectorMarcus Pratt, VP Insights & TechnologyAbraham Alegria, Associate Media DirectorCody Hazen, Media Supervisor