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踏入夏天
案例简介:描述 查看工作在https://stepintosummer.com/ 自成立1962年以来,Havaianas一直是夏季精神的代名词。该公司开始与该20世纪90年代的领先设计师合作,合作引入了新的图案和鲜艳的色彩,吸引了相关的全球观众。 在2019年6月28日,他们与著名的街头艺术家Buff Monster联手在威尼斯海滩木板路的中心创作并揭幕了互动艺术装置/虚拟店面。 这种独特的装置使泳客可以发现和探索各种Havaianas人字拖。 该激活印在100英尺长的橡胶跑道上,结合了Google Vision AI,因此访问者可以在其移动设备上的stepintosummer.com上与安装进行交互。该技术可以识别设计,并将购物者带到确切的型号进行购买。该网站还提供了精选的风格指南,其中包含名人造型师Tara Swennen的时尚技巧。小贴士包括如何穿着你选择的日常服装,以及如何从白天过渡到晚上。 美国TBD为Havaianas创建的体验广告,类别包括: 时尚、零售服务。
踏入夏天
案例简介:Description see the work at https://stepintosummer.com/ Since their founding in 1962, Havaianas has been synonymous with summer spirit. The company began working with leading designers in the 1990s and the collaborations have introduced new patterns and vibrant colors that have attracted a global audience that is relevant year long. On June 28, 2019 they joined forces with renowned street artist Buff Monster for the creation and unveiling of an interactive art installation / virtual storefront in the heart of the Venice Beach Boardwalk. This unique installation allowed beachgoers to discover and explore a variety of Havaianas flip flops. Printed on a 100-foot long rubber runway, the activation incorporates Google Vision AI so visitors can interact with the installation at stepintosummer.com on their mobile devices. The technology recognizes the design and takes shoppers to that exact model to purchase. The site also provides a curated style guide with fashion tips by celebrity stylist Tara Swennen. Tips include how to wear the specific Havaianas you selected with everyday outfits and transitioning your style from day to night. Experiential advertisement created by TBD, United States for Havaianas, within the categories: Fashion, Retail Services.
Step Into Summer
案例简介:描述 查看工作在https://stepintosummer.com/ 自成立1962年以来,Havaianas一直是夏季精神的代名词。该公司开始与该20世纪90年代的领先设计师合作,合作引入了新的图案和鲜艳的色彩,吸引了相关的全球观众。 在2019年6月28日,他们与著名的街头艺术家Buff Monster联手在威尼斯海滩木板路的中心创作并揭幕了互动艺术装置/虚拟店面。 这种独特的装置使泳客可以发现和探索各种Havaianas人字拖。 该激活印在100英尺长的橡胶跑道上,结合了Google Vision AI,因此访问者可以在其移动设备上的stepintosummer.com上与安装进行交互。该技术可以识别设计,并将购物者带到确切的型号进行购买。该网站还提供了精选的风格指南,其中包含名人造型师Tara Swennen的时尚技巧。小贴士包括如何穿着你选择的日常服装,以及如何从白天过渡到晚上。 美国TBD为Havaianas创建的体验广告,类别包括: 时尚、零售服务。
Step Into Summer
案例简介:Description see the work at https://stepintosummer.com/ Since their founding in 1962, Havaianas has been synonymous with summer spirit. The company began working with leading designers in the 1990s and the collaborations have introduced new patterns and vibrant colors that have attracted a global audience that is relevant year long. On June 28, 2019 they joined forces with renowned street artist Buff Monster for the creation and unveiling of an interactive art installation / virtual storefront in the heart of the Venice Beach Boardwalk. This unique installation allowed beachgoers to discover and explore a variety of Havaianas flip flops. Printed on a 100-foot long rubber runway, the activation incorporates Google Vision AI so visitors can interact with the installation at stepintosummer.com on their mobile devices. The technology recognizes the design and takes shoppers to that exact model to purchase. The site also provides a curated style guide with fashion tips by celebrity stylist Tara Swennen. Tips include how to wear the specific Havaianas you selected with everyday outfits and transitioning your style from day to night. Experiential advertisement created by TBD, United States for Havaianas, within the categories: Fashion, Retail Services.
踏入夏天
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Step Into Summer
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基本信息
- 广告战役: #Havaianas-设计与品牌-bf57#
- 广告品牌: Havaianas
- 发布日期: 2000
- 行业领域: 服装配饰 , 穿着/装扮
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
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