Salon-quality at-home haircare collection Adria by Thalia, from the world-renowned singer, songwriter, entrepreneur and author Thalia Sodi, launched with naming, brand identity and packaging design by CASE.The New York City-based integrated branding agency worked closely with Thalia and Authentic Brands Group (ABG), an owner of a portfolio of lifestyle and entertainment brands including Thalia Sodi to create a look and feel for the seven-piece collection that represents the star qualities of the founder and that appeals to the everyday woman, beauty enthusiast, and Thalia fan who crave a little luxury for their hair at an affordable price point.CreditsAbout CaseCASE is a New York City-based integrated branding agency. Since 2003, they’ve partnered strategically with global companies like The Estee Lauder Companies, Shiseido, Johnson & Johnson, and Pepsi as well as social-first start-ups like OUAI and Summer Fridays to define and articulate their brands and engage consumers around the world. Follow CASE on instagram @caseagencyAbout Thalia Sodi™Thalia is a superstar singer, songwriter, entrepreneur, philanthropist, actress, fashion designer and digital influencer. She rose to fame after starring in various telenovelas that have been translated in several languages and have aired in more than 180 countries with a viewership of more than two billion people worldwide. She has had 28 Top 10 singles — 15 of which went to No. 1 — and she has sold more than 45 million records, making her one of the bestselling Latina artists of all time. She has also received two Latin Billboard awards and several Premios lo Nuestro and Premios Juventud awards — and was recognized in 2013 with a star on the Hollywood Walk of Fame. She has been named one of People Magazine’s Most Beautiful (Los Más Bellos) a record nine times (May 2012) and one of the top 25 most powerful Latinas by People en Español.About Authentic Brands GroupAuthentic Brands Group (ABG) is a brand development, marketing, and entertainment company, which owns a portfolio of global entertainment and lifestyle brands. Headquartered in New York City, ABG manages, elevates, and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers, and retailers. Its brands have a global retail footprint in more than 100,000 points of sale across the luxury, specialty, department store, mid-tier, mass, and e-commerce channels and more than 4,600 branded freestanding stores and shop-in-shops around the world. ABG is committed to transforming brands by delivering compelling product, content, business, and immersive brand experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms, and emerging media. ABG’s portfolio of iconic and world-renowned brands includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Michael Jackson® (managed brand), Nautica®, Aéropostale®, Juicy Couture®, Vince Camuto®, Herve Leger®, Judith Leiber®, Frederick's of Hollywood®, Nine West®, Frye®, Jones New York®, Louise et Cie®, Sole Society®, Enzo Angiolini®, CC Corso Como®, Hickey Freeman®, Hart Schaffner Marx®, Adrienne Vittadini®, Taryn Rose®, Bandolino®, Misook®, 1.STATE®, CeCe®, Chaus®, Spyder®, Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®, Above The Rim®, Hind®, Thomasville®, Drexel®, and Henredon®. For more information, please visit ABG-NYC.com