本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
A.i.dedical粉丝
案例简介:学分
A.i.dedical粉丝
案例简介:Credits
A.I.dentical Fans
案例简介:学分
A.I.dentical Fans
案例简介:Credits
A.i.dedical粉丝
暂无简介
A.I.dentical Fans
暂无简介
基本信息
- 广告品牌: BCP
- 发布日期: 2023-11
- 行业领域: 运动鞋服 , 商务服务 , 金融/证券 , 穿着/装扮
- 媒体类别: 海报/平面 , 短视频 , 户外 , 图文
- 广告语言: 英语
- 媒介平台: 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Nowadays, it's astounding how hyper-realistic images generated by Artificial Intelligence are. These images result from millions of combinations using photos from the internet as their base. BCP (Banco de Crédito del Perú), the official sponsor of the Peruvian National Team, has collaborated with TBWA Peru to launch a promotional campaign that harnesses the power of Artificial Intelligence. The campaign's initial idea stemmed from a question: Out of all the hyper-realistic images that Artificial Intelligence can generate, is it possible to find one that resembles one of the 30 million Peruvians? The answer was a resounding "Yes," and now, every Peruvian who resembles one of these Artificial Images has the chance to win double tickets for the upcoming match between the Peruvian soccer team and Venezuela on November 21st. The 'A.I.dentical Fans' campaign features 50 soccer fans of different genders and ages, all generated by Artificial Intelligence. These AI-generated fans are calling out to their real-world doppelgangers, inviting them to experience something they've never had the chance to before. The campaign is primarily run on social media and involves well-known soccer influencers.
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息