The new campaign for Croatia osiguranje (Croatia insurance) focuses on an importance of property insurance. The campaign communicates its message through two video ads that stress a common problems and concerns among households: “Flood” and “Fire”, both represented by two annoying characters. As in the case of natural disasters and accidents, Mr Fire and Mrs Flood don’t really care what kind of a damage they’re doing. Careless and uninsured residents, caught off guard cooking and brushing teeth, are let desperate, calling their neighbours and a landlord for help.CreditsCreative Director: Davor Bruketa, Sinisa Waldinger, Ivan CepelakArt Director: Mirna PticekCopywriter: Ivan PavicicDesigner: Alen LipusAdditional Credits: Strategic Planner: Ivan Tanic, Tea Silvia VlahovicAccount Director: Martina IvkicAccount Executive: Sanja ZankiDigital Strategist & Distributor: Marko MatejcicVideo Production: Centralna jedinicaDirector: Misa TerzicMarketing and Corporate Communications Director for Strategic Business Unit Insurance (Adris grupa): Maja WeberHead of Marketing Communications Croatia Insurance: Zrinka Jugec