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惠普: 重新发明纽约弗雷德和法里德的思维定势
案例简介：
惠普: 重新发明纽约弗雷德和法里德的思维定势
案例简介：
Hewlett-Packard: Reinvent Mindsets by FRED & FARID New York
案例简介：
Hewlett-Packard: Reinvent Mindsets by FRED & FARID New York
案例简介：
惠普: 重新发明纽约弗雷德和法里德的思维定势
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Hewlett-Packard: Reinvent Mindsets by FRED & FARID New York
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HP is launching Reinvent Mindsets, a video series designed to show exactly what unconscious bias looks like and how it comes to pass. The first in the series goes live today and offers a glimpse into the hiring challenges faced by African Americans. Future scenarios will look at other under-represented groups such as women and LGBTQ groups. The message is is simple: HP is hiring and talent is the only criteria.CreditsCreative Director: Laurent LecciaBrand supervisors: Antonio Lucio, Karen Kahn, Lesley Slaton Brown, Tom SuiterAgency Supervisors: Fred & Farid, Francois Grouiller, Lisa Rosario, Amanda HellmanArt Director: Jessie Bowers, Jon BarcoExecutive Producers (agency): Erik Iversen, Damon WebsterProduction company: The Devil You KnowProducer: Don BlockDirector: NANDOPs: Matt BatchelorEditor: Micah Scarpelli/ Uppercut NYCMusic: Storefront/APMPost-production: Uppercut NYCMix: Heard City
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