本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
便士恶作剧-餐厅
案例简介：在 2008，OfficeMax 计划只花一分钱就能提供像尺子和铅笔这样的返校基础知识。我们认为，在一年中非常关键的时候，提供 (几乎) 免费的东西肯定是吸引返校购物者去商店的好方法。围绕它创建一个运动？当然!但是.OfficeMax 的支出远远超过了像 Staples 和 Target 这样的竞争对手。所以我们知道必须制造一些噪音。利用马特 · 麦卡锡的喜剧才华，为我们的目标受众创造了一系列屡获殊荣的隐藏镜头恶作剧，在正确的时间迅速传播开来:妈妈和孩子。我们的媒体团队也是第一个利用 YouTube 付费搜索来建立观众并让人们分享视频的团队之一。
便士恶作剧-餐厅
案例简介：In 2008 OfficeMax was planning to offer back-to-school basics like rulers and pencils for just a penny.We thought that offering something for (nearly) free certainly was a great way to lure back-to-school shoppers to their stores at a very critical time in their year. Create a campaign around it ? Absolutely!But....OfficeMax was vastly outspent by competitors like Staples and Target. So we knew had to make some noise.Using the comedic brilliance of Matt McCarthy were able to create an award-winning series of hidden-camera pranks that went viral at exactly the right time for our target audience: moms and kids.Our media team was also one of the first to leverage YouTube paid search to build an audience and get people sharing the videos.
Penny Pranks - Restaurant
案例简介：在 2008，OfficeMax 计划只花一分钱就能提供像尺子和铅笔这样的返校基础知识。我们认为，在一年中非常关键的时候，提供 (几乎) 免费的东西肯定是吸引返校购物者去商店的好方法。围绕它创建一个运动？当然!但是.OfficeMax 的支出远远超过了像 Staples 和 Target 这样的竞争对手。所以我们知道必须制造一些噪音。利用马特 · 麦卡锡的喜剧才华，为我们的目标受众创造了一系列屡获殊荣的隐藏镜头恶作剧，在正确的时间迅速传播开来:妈妈和孩子。我们的媒体团队也是第一个利用 YouTube 付费搜索来建立观众并让人们分享视频的团队之一。
Penny Pranks - Restaurant
案例简介：In 2008 OfficeMax was planning to offer back-to-school basics like rulers and pencils for just a penny.We thought that offering something for (nearly) free certainly was a great way to lure back-to-school shoppers to their stores at a very critical time in their year. Create a campaign around it ? Absolutely!But....OfficeMax was vastly outspent by competitors like Staples and Target. So we knew had to make some noise.Using the comedic brilliance of Matt McCarthy were able to create an award-winning series of hidden-camera pranks that went viral at exactly the right time for our target audience: moms and kids.Our media team was also one of the first to leverage YouTube paid search to build an audience and get people sharing the videos.
便士恶作剧-餐厅
暂无简介
Penny Pranks - Restaurant
暂无简介
基本信息
- 广告战役： #OfficeMax Penny Pranks#
- 广告品牌： OfficeMax
- 发布日期： 2015-01-01
- 行业领域： 商务服务
- 媒体类别： 短视频 , 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
