Sacred Spirits, a boutique distillery in Highgate, North London, is launching a new product, Sacred Old Tom Gin. The design by Hart & Jones, featuring the image of a black cat on the label and a bell collar around the neck of the bottle, romances the darker side of Victorian gins, setting itself apart from the delicate designs that are becoming the norm.Simon Jones, managing director at Hart & Jones, explained the origins of the product: “Old Tom is an old and slightly sweeter style gin, distilled with liquorice among other botanicals, but its associations with the negatives of the Victorian gin boom led to it falling from favour. We saw an opportunity to build from these truths to deliver a truly unique approach in an ever more crowded market.”Sacred’s co-founder, Hilary Whitney, commented; “This is the fourth of our spirits that Hart & Jones has designed and each piece of work seems to reach new heights of creativity and impact. The reception from the trade has been overwhelming.” Sacred’s Old Tom Gin is launching in high-end on-trade outlets in June 2018.CreditsSimon Jones - Managing Director - Hart & JonesChris Hart - Creative Director - Hart & Jones