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这广告太美了!开 BMW 的虚拟偶像,活得比真人还真
案例简介:
这广告太美了!开 BMW 的虚拟偶像,活得比真人还真
案例简介:
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这广告太美了!开 BMW 的虚拟偶像,活得比真人还真
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BMW iX2×Lil Miquela 为推广 BMW iX2 全新电动车系列,品牌近日推出一则艺术感“爆表”的视觉大片,邀请当红虚拟偶像“雀斑女孩”Lil Miquela,用一台车赋予她如真人般五感全开的动人体验。对于虚拟偶像而言,ta 可以拥有类似真人的全部,除了真实的身体五感。广告中,驾驶 BMW iX2 的“雀斑女孩”,却一步步跨越了“真实”与“虚拟”的界限,她看见,她听见,她触碰到了真实世界里的一切真实。正如片尾出现的 slogan 所言:make it real(让一切成真)。女孩开着 BMW iX2,清晰地听见和看见车窗外的蜻蜓。一路清晰地听见和看见海边的游人,城市里各种各样的生活场景。她感受到了自己的手掌,自己的身体。用手掌触碰到了飘下的雪花。make it real(让一切成真)。CREDITSClient: The BMW Group Head of BMW Content Creation and Production: Max Bauer Customer Journey Campaign Lead BMW: Christina von Jakubowski Project Lead Film BMW: Daniela Sykes Project Lead Artwork BMW: Lisa SchmackDapper Labs / Lil Miquela: Creative Director: Jessica Currie CG Lead: Dhairya PatelAgency: The Marcom Engine Account Management: Susanne Schwermer, Nicole Niemann Executive Creative Director: Patrick Klebba, Christof Deutscher Creative Director & Project Lead: Mario Zaradic Art Director: Tomic Lee, Moe Qubia, Junggle Kim Copywriter: Oliver Schnitzer, Poppy Kilby-Tyre Project Management: Britta Meisterjahn Strategy Director: Santiago Ramirez Executive Producer: Patrick Cahill Senior Producer (Film): Alexandra Kaesler Producer (Artwork): Max Huber Post Producer (Artwork): Vivianne Bonnefond Post-Production Support (Film): Andrej LoebelProduction Film: BWGTBLD Executive Producer: Julian Holland Director: Stefanie Soho Director of Photography: Oliver Millar Music: Hugo Dubery and Gustav Karlström Editing: Nik Kohler Styling: Harper Slate, Julia Quante Grading: Mikey Rossiter / Rare Medium New York Line Producer: Tom Erhardt Post Producer: Claudia Reissen, Victor de Castillo Service Production: Bas FilmsPost Production: Rohtau London Executive Creative Director, VFX Supervisor: Jordi Bares Executive Producer, Head of Production and Sustainability: Josh King Post Producer: Romilly Endacott AI Artist: Ahmed Abdelnaby Senior CG Car Asset, Model and Texturing: Narek Gabazyan Senior Lighting & FX TD: Mathias Villemont Lead Nuke & Flame Compositor: Diego Camacho Lead Flame Compositor: HongRu ChenService Production Artwork: Falca Service Producer: Jack Daniel-Dempsey Photographer: Chris Noltekuhlmann Photo Assistant: Florian BrandlPost Production: ReCom Post Production Artist: Pepe Alram, Daniel Seiler, Katharina Löffler Post Production Supervisor: Lars Wittmak
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