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阿迪达斯 Teamgeist
案例简介：简要说明: 2009年11月，德国国家足球队为南非世界杯 2010 推出了新球衣。阿迪达斯过去将 DFB 通信集中在经典的 ATL 频道上，现在正在寻找一种基于网络的前沿方法。主要目标是围绕球队及其新泽西进行宣传，从长远来看，将阿迪达斯锚定为德国领先的足球品牌。这项针对德国足球迷的运动是由团队精神、游戏乐趣和新 DFB 球衣的设计推动的。
阿迪达斯 Teamgeist
案例简介：Brief Explanation: In November 2009 the new kit for the German national football team for the World Cup in SouthAfrica 2010 launched. Having centred the DFB communication in classical ATL channels in the past, Adidas were now looking for a cutting edge approach with a web-based centrepiece. The main objective was to create hype around the team and its new jersey, and in the long run, anchor Adidas as the leading football brand in Germany. The campaign, targeted towards German football fans, is driven by the idea of team spirit, the fun of the game and the design of the new DFB jersey.
Adidas Teamgeist
案例简介：简要说明: 2009年11月，德国国家足球队为南非世界杯 2010 推出了新球衣。阿迪达斯过去将 DFB 通信集中在经典的 ATL 频道上，现在正在寻找一种基于网络的前沿方法。主要目标是围绕球队及其新泽西进行宣传，从长远来看，将阿迪达斯锚定为德国领先的足球品牌。这项针对德国足球迷的运动是由团队精神、游戏乐趣和新 DFB 球衣的设计推动的。
Adidas Teamgeist
案例简介：Brief Explanation: In November 2009 the new kit for the German national football team for the World Cup in SouthAfrica 2010 launched. Having centred the DFB communication in classical ATL channels in the past, Adidas were now looking for a cutting edge approach with a web-based centrepiece. The main objective was to create hype around the team and its new jersey, and in the long run, anchor Adidas as the leading football brand in Germany. The campaign, targeted towards German football fans, is driven by the idea of team spirit, the fun of the game and the design of the new DFB jersey.
阿迪达斯 Teamgeist
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Adidas Teamgeist
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