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想拯救蜜蜂吗?
案例简介:BETC以环保的方式发布CSR报告。可持续发展报告变成了保护野蜂的DIY酒店 你可能知道蜜蜂处于危险之中。但是你知道吗,野蜂比它们的国内同行 (那些生活在蜂箱里并生产蜂蜜的蜜蜂) 遭受的痛苦更大?野生蜜蜂对保护生物多样性至关重要,因为它们负责80% 植物,花朵和水果的授粉。这就是BETC通过其最新的CSR报告致力于保护野生蜜蜂的原因,展示了其多样化的举措。发现Bee'n'Bee,一家为野蜂提供住宿和早餐的酒店。通过折叠CSR报告的页面,它获得了新的生命,成为蜜蜂的酒店,并帮助他们找到庇护所。法国BETC为Bee'n'Bee制作的体验式广告,类别: 代理商自我宣传。
想拯救蜜蜂吗?
案例简介:BETC launches its CSR report in an eco-friendly way. The Sustainability report turns into a DIY hotel for the preservation of wild bees You are probably aware that bees are in danger. But did you know that wild bees are suffering even more than their domestic counterparts (those who live in hives and produce honey) ? And wild bees are essential to the preservation of biodiversity as they are responsible for 80% of pollination of plants, flowers and fruits. That's why BETC is committed to the preservation of wild bees through its latest CSR report, showcasing its diverse initiatives. Discover Bee'n'Bee, a bed and breakfast" hotel for wild bees. By folding the pages of the CSR report it gets a new life and becomes a hotel for bees and helps them find a shelter. Experiential advertisement created by BETC, France for Bee'n'Bee, within the category: Agency Self-Promo.
Want to save bees?
案例简介:BETC以环保的方式发布CSR报告。可持续发展报告变成了保护野蜂的DIY酒店 你可能知道蜜蜂处于危险之中。但是你知道吗,野蜂比它们的国内同行 (那些生活在蜂箱里并生产蜂蜜的蜜蜂) 遭受的痛苦更大?野生蜜蜂对保护生物多样性至关重要,因为它们负责80% 植物,花朵和水果的授粉。这就是BETC通过其最新的CSR报告致力于保护野生蜜蜂的原因,展示了其多样化的举措。发现Bee'n'Bee,一家为野蜂提供住宿和早餐的酒店。通过折叠CSR报告的页面,它获得了新的生命,成为蜜蜂的酒店,并帮助他们找到庇护所。法国BETC为Bee'n'Bee制作的体验式广告,类别: 代理商自我宣传。
Want to save bees?
案例简介:BETC launches its CSR report in an eco-friendly way. The Sustainability report turns into a DIY hotel for the preservation of wild bees You are probably aware that bees are in danger. But did you know that wild bees are suffering even more than their domestic counterparts (those who live in hives and produce honey) ? And wild bees are essential to the preservation of biodiversity as they are responsible for 80% of pollination of plants, flowers and fruits. That's why BETC is committed to the preservation of wild bees through its latest CSR report, showcasing its diverse initiatives. Discover Bee'n'Bee, a bed and breakfast" hotel for wild bees. By folding the pages of the CSR report it gets a new life and becomes a hotel for bees and helps them find a shelter. Experiential advertisement created by BETC, France for Bee'n'Bee, within the category: Agency Self-Promo.
想拯救蜜蜂吗?
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Want to save bees?
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