HEART OF THE ARCTIC|短视频|广告营销案例【ADGuider广告指南】

北极的心脏

案例简介：创意执行: Heartofthearctic.ca 是一个 72,000 像素宽的平行页面，包括无数热点和动画，所有这些都使用 html5 在桌面和平板电脑上无缝交付。这种丰富的在线体验过去只能在 Flash 中实现。在平台上发布一个如此广阔的网站是造币厂让孩子们在他们最喜欢的设备上获得他们渴望的深刻、生动的体验。超过 50,000 游客。超过 1,000,000 的意见。加拿大各地 2,375 个教室参加了学校项目。加拿大皇家造币厂想尝试一些新的东西来发布他们的北极探险系列: 把重点放在儿童身上，而不是成年人身上。他们面临的挑战是收集硬币和历史，这是大多数孩子抗拒的两项活动，并让它们变得有趣。我们的见解是，孩子是天生的探险家，经常收集他们周围的东西，因为他们学习。北极探险的核心利用了这一天生的趋势，将它与北极探险联系起来，并在自己的口袋里寻找特殊的硬币。这个想法是把事实、幻想和因纽特人的神话编织在一起，把孩子们变成北极探险家。他们的任务是解锁 4 枚魔法硬币，帮助他们拯救北极的心脏。

北极的心脏

案例简介：Creative Execution: Heartofthearctic.ca is a 72,000 pixel wide parallaxing page that includes countless hotspots and animations, all seamlessly delivered on both desktop & tablet using HTML5. An online experience this rich used to only be possible in Flash. Delivering a site this vast across platforms was what enabled the Mint to give children the type of deep, vivid experience they crave on the devices they use most. More than 50,000 visitors. Over 1,000,000 views. 2,375 classrooms across Canada participated in the school program. The Royal Canadian Mint wanted to try something new for the release of their Arctic Expedition series: putting the focus on children instead of adults. Their challenge was to take coin collecting and history, 2 activities most children are resistant to, and make them intriguing. Our insight was that children are natural born explorers, often collecting things around them as they learn. The Heart of the Arctic adventure capitalized on this innate tendency, linking it to arctic exploration and finding special coins in one’s pocket change. The idea was to weave fact, fantasy, and Inuit mythology together and transform children into Arctic Explorers. Their mission was to unlock 4 magical coins that would help them save the Heart of the Arctic.