Meow Mix, the brand cats still ask for by name, is reimagining their iconic, addictive jingle with a twist for today’s music and cat fans. This week, a new feline-focused broadcast video introduces the legacy jingle in a modern remix. The soulful R&B version introduces us to Chanteuse ‘Luna’, who in true diva-style even has a litter box full of diamonds. Dropping soon after is a country version, ‘Heart & Paws’, purrrfectly evocative of Nashville’s best and featuring an original heartfelt, melancholy country ballad.The ‘Meow ReMix’ music tracks also feature the Latin version ‘Gatocito’ and the Metal mix, ‘Endless Hiss.’ All four music tracks will be available on meowmix.com, Spotify and YouTube, and are sure to have a whole new generation of fans meowing along.The campaign is the first creative work for the Meow Mix brand from PSOne, the Publicis Groupe’s Power of One team, a bespoke solution for The J.M. Smucker Company. Additional campaign elements include online, digital radio, social, and a devoted campaign landing page at meowmix.com.CreditsClient: The J.M. Smucker CompanyBrand: Meow MixCampaign Title: Meow ReMixAgency: PSOneAgency Location: New YorkChief Creative Officer: Andy BirdExecutive Creative Director: Jason GormanAssociate Creative Director, Art: Shaun BruceAssociate Creative Director, Copy: Tim WasslerEVP, Director of Integrated Production: Jenny ReadExecutive Producer: Lauren SchneidmullerProducer: Rachel TierneyMusic Producer: Rachel RauchGroup Account Director: Gina LeoneAccount Supervisor: Rebecca HarrisPRODUCTION COMPANY: Supply&DemandDirector: Joseph KahnDirector of Photography: David Weldon, Jr.Executive Producers: Nathan de la Rionda / Tim Case / Jeff ScrutonProducer: Ron MohrhoffEDITORIAL COMPANY: Cosmo StreetEditor: Chancler HaynesAssistant Editor: Kyle MoriartyExecutive Producer: Maura WoodwardSenior Producer: Paolo SolarteVFX: GloriaFXExecutive VFX Producer / VFX Supervisor: Sergii Mashevskyi2D Department: Marina Fedorova3D Supervisor: Viktor Bohdan3D Artists: Evhenii Volodchenkov Aleksei Yvanenko Aleksandr Kolisnichenko Dmitryi Kolot Eduard Martynov Andrei Nezolenko Vytalyi Rohachynskyi Aleksei Sliusar Serhei Churykov Nastia SheremetevaVFX Supervisor: Oleh HrubyiCompositing Artists: Edhar Beimo Oleh Bohovenko Olha Eremenok Elina Kazymahomedova Tatiana Kliuchyk Karina Kuzmickaya Arsen Lytvynenko Arsenyi Parkhomenko Aleksei Proskurov Anna Rybakova Alena Sydorova Dmytryi FedoseenkovCOLOR: Company 3Colorist: Tom PooleColor Producer: Alexandra LubranoAUDIO: Harbor Picture CompanyAudio Mixer: Steve PerskiProducer: Cammie McgarryMUSIC: HumanExecutive Producer: James WellsCountry/R&B Creative Lead: Justin HoriCountry ReMix Composer: Jonathan HubbellR&B and Latin ReMix Composer: Ed DunneMetal/Latin Creative Lead: Matthew O’MalleyMetal Remix Composers: James Leibow & James Dean Wells