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DEUS: 饼干
案例简介：
DEUS: 饼干
案例简介：
DEUS: Cookie
案例简介：
DEUS: Cookie
案例简介：
DEUS: 饼干
暂无简介
DEUS: Cookie
暂无简介
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案例详情
In order to launch DEUS, a TV series for teens, about an A.I. computer program gone wild – we decided to create DEUS in real life! Stage 1: We invited teens to enter a sweepstakes, by filling out a form with personal data – while secretly installing a cookie file in their computer. Stage 2: Two weeks later, we surprised them with personalized banners and a mysterious minisite that knew everything about them! Stage 3: We Solved the mystery, by connecting the banners to the series. The Results: A real panic was created, followed by wide discussions. Thousands of teenagers came to DEUS’s premiere screenings and the first episode brought record TV ratings.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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