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猫 VR
案例简介：4月6日星期二，2018: 维多利亚动物园与澳大利亚的 RSPCA 合作，推出了世界上第一个猫虚拟现实。 面对澳大利亚家猫对环境影响的令人担忧的统计数据，CatVR 是一项鼓励宠物主人让他们毛茸茸的朋友呆在室内的运动。 随着宠物猫每年在澳大利亚杀死 3.77亿只鸟，每五只失踪的猫中就有一只从未回家，进入 “猫 vrv”，这是世界上第一个也是最微小的虚拟现实体验, 为猫提供激发它们感官的独特体验。 通过微型耳机，Cat VR 让猫有机会在鱼市场上奔跑，玩巨大的纱线球, 在一个由纸箱和追逐激光指针组成的世界里闲逛 -- 都在他们自己舒适的家里。 支持猫的身临其境体验，www.safecat.org。 au 是一个网站，旨在创建一个猫爱好者社区，分享如何为内部的猫提供安全丰富的生活，以及为外部的本地野生动物提供更安全的环境的技巧和建议。 谈到这项运动，维多利亚动物园社区保护高级经理本 · 桑德斯说，“猫虚拟现实代表了一个最终将猫科动物带入数字时代的机会。在动物园，我们努力为所有大大小小的动物提供最好的服务，我们迫不及待地想知道这对全国的猫会有什么帮助。这是一个改变游戏规则的人，机会真的是无穷无尽的。" 伊索巴新兴技术全球总监副总裁戴夫 · 米克尔补充道，“在伊索巴，我们是关于创造性体验转型的, cat 虚拟现实将这一点直截了当地传达给我们通常不会与之合作的观众。对一个严肃的保护问题有一点乐趣是很棒的，展示了技术领域真正的领导力。"
猫 VR
案例简介：Tuesday 6 April, 2018: Zoos Victoria in partnership with the RSPCA in Australia, is launching the world’s first Cat VR. Faced with alarming statistics around the environmental impact of domestic Cats in Australia, CatVR is a campaign to encourage pet owners to keep their furry friends indoors. With pet cats killing 377 million birds in Australia each year, and one in five cats that go missing never returning home, enter ‘Cat VR’, the world’s first – and tiniest – Virtual Reality experience, providing cats with unique experiences that excite their senses. Via a miniature headset, Cat VR gives cats the chance to run around fish markets, play with giant yarn balls, hang out in a world made of cardboard boxes and chase laser pointers – all in the comfort of their own home. Supporting the immersive experience for cats, www.safecat.org.au is a website designed to create a community of cat lovers sharing tips and advice on how to offer a safe and enriching life for cats inside, and a safer environment for native wildlife outside. Speaking of the campaign, Ben Sanders, Senior Manager of Community Conservation at Zoos Victoria said, “Cat VR represents an opportunity to finally bring felines into the digital age. Here at Zoos, we strive to offer the best for all animals great and small, and we can't wait to see what this will do for cats across the country. It's a game changer, and the opportunities really are endless.” Dave Meeker, Vice President, Global Director of Emerging Technology, Isobar added, “At Isobar we’re about creative experience transformation, and Cat VR delivers this in spades – to an audience we wouldn’t typically work with. It’s been great to have a bit of fun with a serious conservation issue, showing real leadership in the technology space.”
Cat VR
案例简介：4月6日星期二，2018: 维多利亚动物园与澳大利亚的 RSPCA 合作，推出了世界上第一个猫虚拟现实。 面对澳大利亚家猫对环境影响的令人担忧的统计数据，CatVR 是一项鼓励宠物主人让他们毛茸茸的朋友呆在室内的运动。 随着宠物猫每年在澳大利亚杀死 3.77亿只鸟，每五只失踪的猫中就有一只从未回家，进入 “猫 vrv”，这是世界上第一个也是最微小的虚拟现实体验, 为猫提供激发它们感官的独特体验。 通过微型耳机，Cat VR 让猫有机会在鱼市场上奔跑，玩巨大的纱线球, 在一个由纸箱和追逐激光指针组成的世界里闲逛 -- 都在他们自己舒适的家里。 支持猫的身临其境体验，www.safecat.org。 au 是一个网站，旨在创建一个猫爱好者社区，分享如何为内部的猫提供安全丰富的生活，以及为外部的本地野生动物提供更安全的环境的技巧和建议。 谈到这项运动，维多利亚动物园社区保护高级经理本 · 桑德斯说，“猫虚拟现实代表了一个最终将猫科动物带入数字时代的机会。在动物园，我们努力为所有大大小小的动物提供最好的服务，我们迫不及待地想知道这对全国的猫会有什么帮助。这是一个改变游戏规则的人，机会真的是无穷无尽的。" 伊索巴新兴技术全球总监副总裁戴夫 · 米克尔补充道，“在伊索巴，我们是关于创造性体验转型的, cat 虚拟现实将这一点直截了当地传达给我们通常不会与之合作的观众。对一个严肃的保护问题有一点乐趣是很棒的，展示了技术领域真正的领导力。"
Cat VR
案例简介：Tuesday 6 April, 2018: Zoos Victoria in partnership with the RSPCA in Australia, is launching the world’s first Cat VR. Faced with alarming statistics around the environmental impact of domestic Cats in Australia, CatVR is a campaign to encourage pet owners to keep their furry friends indoors. With pet cats killing 377 million birds in Australia each year, and one in five cats that go missing never returning home, enter ‘Cat VR’, the world’s first – and tiniest – Virtual Reality experience, providing cats with unique experiences that excite their senses. Via a miniature headset, Cat VR gives cats the chance to run around fish markets, play with giant yarn balls, hang out in a world made of cardboard boxes and chase laser pointers – all in the comfort of their own home. Supporting the immersive experience for cats, www.safecat.org.au is a website designed to create a community of cat lovers sharing tips and advice on how to offer a safe and enriching life for cats inside, and a safer environment for native wildlife outside. Speaking of the campaign, Ben Sanders, Senior Manager of Community Conservation at Zoos Victoria said, “Cat VR represents an opportunity to finally bring felines into the digital age. Here at Zoos, we strive to offer the best for all animals great and small, and we can't wait to see what this will do for cats across the country. It's a game changer, and the opportunities really are endless.” Dave Meeker, Vice President, Global Director of Emerging Technology, Isobar added, “At Isobar we’re about creative experience transformation, and Cat VR delivers this in spades – to an audience we wouldn’t typically work with. It’s been great to have a bit of fun with a serious conservation issue, showing real leadership in the technology space.”
猫 VR
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Cat VR
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基本信息
- 广告品牌： Zoos Victoria
- 发布日期： 2018-04-01
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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Zoos Victoria in partnership with the RSPCA in Australia, is launching the world’s first Cat VR.
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