本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
醒醒，伙计!-埃尔多安
案例简介：汉堡 G20 峰会。违背了汉堡大多数公民的意愿。就在镇上另一个地方的中心，弗里茨-科拉的家。在麦克风后面描绘沉睡的政客的挑衅性视觉效果是弗里茨-科拉将注意力引向对所有汉堡公民造成的负面后果的方式。与此同时，弗里茨希望呼吁民众进行更多的政治参与。标签 # menschwachauf 旨在激励推特和 Instagram 用户在 G20 峰会上分享他们的观点。这种特技应该会让那些在会议期间接受额外安全程序的人受益: 无家可归者。100 份意见书等于我们向福音派无家可归者慈善机构捐赠 1000 €，500 份意见书等于 2000年 €，如果我们收到 1000 份意见书, 捐赠将是惊人的 5000€ “-它在竞选网站上说。这场运动触动了人们的神经。这些视觉效果在推特和 Instagram 上迅速走红。有新闻报道，捐款总额达到了目标。
醒醒，伙计!-埃尔多安
案例简介：The G20 summit in Hamburg. Against the will of most citizens of Hamburg. And right in the centre of one of the alternative parts of town, the Schanzenviertel – home of fritz-kola. Provocative visuals picturing sleeping politicians behind microphones are fritz-kola’s way to direct the attention towards the resulting, negative consequences for all of Hamburg’s citizens. At the same time, fritz want to call for more political engagement within the population. The hashtag #menschwachauf aims to motivate Twitter and Instagram users to share their opinion on the G20 summit. The stunt is supposed to benefit those who are suffering the most from additional safety procedures taking place during the meeting: the homeless. One hundred submissions equals a donation of 1000€ from us to the evangelical homeless charity, 500 submissions equals a donation of 2000€ and if we reach 1000 submissions, the donation will be astounding 5000€“ – it says on the campaign's website. The campaign struck a nerve. The visuals became a viral hit on Twitter and Instagram. There was press-coverage and the target-sum of donations was met.
Wake up, man! - Erdogan
案例简介：汉堡 G20 峰会。违背了汉堡大多数公民的意愿。就在镇上另一个地方的中心，弗里茨-科拉的家。在麦克风后面描绘沉睡的政客的挑衅性视觉效果是弗里茨-科拉将注意力引向对所有汉堡公民造成的负面后果的方式。与此同时，弗里茨希望呼吁民众进行更多的政治参与。标签 # menschwachauf 旨在激励推特和 Instagram 用户在 G20 峰会上分享他们的观点。这种特技应该会让那些在会议期间接受额外安全程序的人受益: 无家可归者。100 份意见书等于我们向福音派无家可归者慈善机构捐赠 1000 €，500 份意见书等于 2000年 €，如果我们收到 1000 份意见书, 捐赠将是惊人的 5000€ “-它在竞选网站上说。这场运动触动了人们的神经。这些视觉效果在推特和 Instagram 上迅速走红。有新闻报道，捐款总额达到了目标。
Wake up, man! - Erdogan
案例简介：The G20 summit in Hamburg. Against the will of most citizens of Hamburg. And right in the centre of one of the alternative parts of town, the Schanzenviertel – home of fritz-kola. Provocative visuals picturing sleeping politicians behind microphones are fritz-kola’s way to direct the attention towards the resulting, negative consequences for all of Hamburg’s citizens. At the same time, fritz want to call for more political engagement within the population. The hashtag #menschwachauf aims to motivate Twitter and Instagram users to share their opinion on the G20 summit. The stunt is supposed to benefit those who are suffering the most from additional safety procedures taking place during the meeting: the homeless. One hundred submissions equals a donation of 1000€ from us to the evangelical homeless charity, 500 submissions equals a donation of 2000€ and if we reach 1000 submissions, the donation will be astounding 5000€“ – it says on the campaign's website. The campaign struck a nerve. The visuals became a viral hit on Twitter and Instagram. There was press-coverage and the target-sum of donations was met.
醒醒，伙计!-埃尔多安
暂无简介
Wake up, man! - Erdogan
暂无简介
基本信息
- 广告战役： #Fritz-kola-户外-50a3#
- 广告品牌： Fritz-kola
- 发布日期： 2000
- 行业领域： 烟酒/送礼 , 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
mensch, wach auf!
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
