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超亚洲人
案例简介：简要解释 我们发展了 “真人大小的亚洲” 的概念，旨在描述亚洲的历史、文化、技术和趋势是如何变成亚洲人的血肉, 这就是为什么亚洲的想法很强烈。 描述客户的简报 宣布并展示 ADFEST 2011 展览，这是亚洲最好的广告作品的集合，设计整个展览的主题是 “为什么亚洲广告是强大和神秘的”。 描述你是如何到达最终设计的 我们制作了 4 张海报: “手掌” 、 “太阳” 、 “上半身” 和 “下半身”，应用了身体作为宇宙的亚洲理念。上半身和下半身海报可以连接起来，形成一个真人大小的亚洲人。 表明市场的结果有多成功: 一个巨大的手掌带领游客进入展厅，一个巨大的亚洲人，从远处看起来充满活力，但近距离精致，欢迎他们。参观者可以从整体展览设计中体验亚洲的感觉，同时观看展出的作品。游客数量翻了一番，真人大小的小册子受到了很多赞扬。
超亚洲人
案例简介：Brief Explanation We developed the concept of ‘Life-Sized Asian’, and aimed to describe how history, culture, technology, and trends of Asia turn into flesh and blood of an Asian, which is why ideas from Asia are strong. Describe the brief from the client To announce and display the ADFEST 2011 exhibition, a collection of the best advertising work from Asia, by designing the whole exhibition based on the theme of ‘why Asian advertising is strong and mystic’. Description of how you arrived at the final design We created 4 posters: ‘Palm’, ‘Sole’, ‘Upper Body’, and ‘Lower Body’, applying the Asian idea of the Body as a Universe. The Upper Body and Lower Body posters can be connected to form a life-sized Asian. Indication of how successful the outcome was in the market: A giant palm leads visitors into the exhibition hall where a giant Asian, who looks dynamic from a distance, but delicate at close range, welcomes them. Visitors could experience the Asian feel from the overall exhibition design, while viewing the exhibited work. The number of visitors doubled, and the life-sized pamphlets received a lot of praise.
The Ultra Asian
案例简介：简要解释 我们发展了 “真人大小的亚洲” 的概念，旨在描述亚洲的历史、文化、技术和趋势是如何变成亚洲人的血肉, 这就是为什么亚洲的想法很强烈。 描述客户的简报 宣布并展示 ADFEST 2011 展览，这是亚洲最好的广告作品的集合，设计整个展览的主题是 “为什么亚洲广告是强大和神秘的”。 描述你是如何到达最终设计的 我们制作了 4 张海报: “手掌” 、 “太阳” 、 “上半身” 和 “下半身”，应用了身体作为宇宙的亚洲理念。上半身和下半身海报可以连接起来，形成一个真人大小的亚洲人。 表明市场的结果有多成功: 一个巨大的手掌带领游客进入展厅，一个巨大的亚洲人，从远处看起来充满活力，但近距离精致，欢迎他们。参观者可以从整体展览设计中体验亚洲的感觉，同时观看展出的作品。游客数量翻了一番，真人大小的小册子受到了很多赞扬。
The Ultra Asian
案例简介：Brief Explanation We developed the concept of ‘Life-Sized Asian’, and aimed to describe how history, culture, technology, and trends of Asia turn into flesh and blood of an Asian, which is why ideas from Asia are strong. Describe the brief from the client To announce and display the ADFEST 2011 exhibition, a collection of the best advertising work from Asia, by designing the whole exhibition based on the theme of ‘why Asian advertising is strong and mystic’. Description of how you arrived at the final design We created 4 posters: ‘Palm’, ‘Sole’, ‘Upper Body’, and ‘Lower Body’, applying the Asian idea of the Body as a Universe. The Upper Body and Lower Body posters can be connected to form a life-sized Asian. Indication of how successful the outcome was in the market: A giant palm leads visitors into the exhibition hall where a giant Asian, who looks dynamic from a distance, but delicate at close range, welcomes them. Visitors could experience the Asian feel from the overall exhibition design, while viewing the exhibited work. The number of visitors doubled, and the life-sized pamphlets received a lot of praise.
超亚洲人
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The Ultra Asian
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基本信息
- 广告战役： #Yoshida Hideo Memorial Foundation-设计与品牌-6655#
- 广告品牌： Yoshida Hideo Memorial Foundation
- 发布日期： 2000
- 行业领域： 影音娱乐 , 商务服务
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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