The motif came from pachinko. Only ideas that clear uncontrollable hurdles, such as luck, can win. This embodies the miracle of Design Fever. Four poster types were created. Themes included outer space and moe anime.
Brief Explanation We developed the concept of ‘Life-Sized Asian’, and aimed to describe how history, culture, technology, and trends of Asia turn into flesh and blood of an Asian, which is why ideas from Asia are strong. Describe the brief from the client To announce and display the ADFEST 2011 exhibition, a collection of the best advertising work from Asia, by designing the whole exhibition based on the theme of ‘why Asian advertising is strong and mystic’. Description of how you arrived at the final design We created 4 posters: ‘Palm’, ‘Sole’, ‘Upper Body’, and ‘Lower Body’, applying the Asian idea of the Body as a Universe. The Upper Body and Lower Body posters can be connected to form a life-sized Asian. Indication of how successful the outcome was in the market: A giant palm leads visitors into the exhibition hall where a giant Asian, who looks dynamic from a distance, but delicate at close range, welcomes them. Visitors could experience the Asian feel from the overall exhibition design, while viewing the exhibited work. The number of visitors doubled, and the life-sized pamphlets received a lot of praise.
Basic description of the project: The posters were made to announce the One Show Exhibition and let the target know that One Show is an award competition for creative minds working at the highest level, by using a visual that would overwhelm them. Our idea was to depict the creative thought process of the creative minds recognized at One Show. The explosive moment when an idea is created and the seemingly chaotic state of the mind are symbolized by what looks like a circuit board, using a great number of words.
Brief Explanation Targets were Japanese professionals involved in design. Our aim was to create a sharp design that was strong yet simple. Describe the brief from the client We designed an exhibition space showcasing the D&AD Award, the highest honour of the design industry. Description of how you arrived at the final design The motif came from Pachinko (Japanese pinball). Only ideas that go beyond uncontrollable variables, such as luck or innate talent, can win. This embodies the miracle of ‘Design Fever’. 4 posters types were created; themes included outer space and more anime. The entrance featured a remix of pachinko parlour sounds and sparkling posters. Indication of how successful the outcome was in the market: The number of visitors doubled compared to last year. Posters were sold out. Many people decided to drop in after seeing the entrance. The event was also popular among foreign tourists, which helped attract new visitors.
Brief Explanation: We developed the concept of ‘Life-Sized Asian’, and aimed to describe how history, culture, technology, and trends of Asia turn into flesh and blood of an Asian, which is why ideas from Asia are strong.