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最大的空气过滤器
案例简介:简要解释 客户和代理机构一致认为,传统广告不足以推广诺克索特。它必须被看到和体验。 描述客户的简报 为 Boysen KNOxOUT 创造意识 -- 一种革命性的以烟雾为食的油漆。 设计过程 为此,Boysen 创建了 EDSA 项目。 Boysen 与来自世界各地的艺术家合作,沿着菲律宾最长、污染最严重的高速公路 EDSA 绘制大量壁画。艺术家们将使用 1,000 的墙壁作为画布。8 位艺术家中的每一位都根据高速公路的规格设计了他们的作品,设计主题灵感来自分配给他们的地区的历史。 这些艺术品将被涂有 Boysen KNOxOUT,这意味着策划的艺术倡议也将成为世界上最大的空气过滤器。 结果 这个项目引起了媒体的关注。空气污染下降 20% 已经被归功于粉刷过的墙壁。 * 今年最后 8,000 的墙壁将被粉刷,相当于种植了 8,000 棵树,使其成为世界上最大的空气过滤器。 * 由马尼拉天文台测量 城市空气质量计划
最大的空气过滤器
案例简介:Brief Explanation Client and agency agreed that traditional advertising wouldn’t be enough to promote KNOxOUT. It had to be seen and experienced. Describe the brief from the client Create awareness for Boysen KNOxOUT—a revolutionary smog-eating paint. Design Process To do this, Boysen created Project EDSA. Boysen teamed up with artists from all over the globe to paint massive murals along EDSA—the Philippines’ longest, most polluted highway. The artists would use 1,000 square meters of wall as canvas. Each of the 8 artists designed their artworks according to the specifications of the highway, with design themes inspired by the history of the area assigned to them. The artworks would be painted with Boysen KNOxOUT which means the curated art initiative would also become the world’s biggest air filter. Results The project caught media attention. A 20% drop in air pollution has already been credited to the painted walls.* The last 8,000 square meters of walls will be painted this year, equivalent to planting 8,000 trees, making it the world’s biggest air filter. *as measured by the Manila Observatory Urban Air Quality Program
THE BIGGEST AIR FILTER
案例简介:简要解释 客户和代理机构一致认为,传统广告不足以推广诺克索特。它必须被看到和体验。 描述客户的简报 为 Boysen KNOxOUT 创造意识 -- 一种革命性的以烟雾为食的油漆。 设计过程 为此,Boysen 创建了 EDSA 项目。 Boysen 与来自世界各地的艺术家合作,沿着菲律宾最长、污染最严重的高速公路 EDSA 绘制大量壁画。艺术家们将使用 1,000 的墙壁作为画布。8 位艺术家中的每一位都根据高速公路的规格设计了他们的作品,设计主题灵感来自分配给他们的地区的历史。 这些艺术品将被涂有 Boysen KNOxOUT,这意味着策划的艺术倡议也将成为世界上最大的空气过滤器。 结果 这个项目引起了媒体的关注。空气污染下降 20% 已经被归功于粉刷过的墙壁。 * 今年最后 8,000 的墙壁将被粉刷,相当于种植了 8,000 棵树,使其成为世界上最大的空气过滤器。 * 由马尼拉天文台测量 城市空气质量计划
THE BIGGEST AIR FILTER
案例简介:Brief Explanation Client and agency agreed that traditional advertising wouldn’t be enough to promote KNOxOUT. It had to be seen and experienced. Describe the brief from the client Create awareness for Boysen KNOxOUT—a revolutionary smog-eating paint. Design Process To do this, Boysen created Project EDSA. Boysen teamed up with artists from all over the globe to paint massive murals along EDSA—the Philippines’ longest, most polluted highway. The artists would use 1,000 square meters of wall as canvas. Each of the 8 artists designed their artworks according to the specifications of the highway, with design themes inspired by the history of the area assigned to them. The artworks would be painted with Boysen KNOxOUT which means the curated art initiative would also become the world’s biggest air filter. Results The project caught media attention. A 20% drop in air pollution has already been credited to the painted walls.* The last 8,000 square meters of walls will be painted this year, equivalent to planting 8,000 trees, making it the world’s biggest air filter. *as measured by the Manila Observatory Urban Air Quality Program
最大的空气过滤器
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THE BIGGEST AIR FILTER
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