Peroni partnered with Mono to develop and launch the brand’s first ever national advertising campaign. As the creative AOR, MONO spearheaded the creative strategy for the campaign titled, 'Birra Beautifully'. The work brings style, fashion and beauty to the world of beer, carving out a distinct lane from the competition. The full campaign – which includes TV, print, out-of-home, digital and social – is supported by the brand’s largest media investment ever, triple the spend from last year.The creative retains the aspirational, sophisticated feel the brand has become known for. The spots depict people in stylish, sophisticated settings going to great lengths to enjoy their Peroni. From diving into a pool dressed in full cocktail attire to retrieve a bottle opener, to quickly changing from beach to chic for sunset drinks, the story reinforces the allure of classic Italian style and encourages viewers that Whatever you do, do it beautifully.CreditsMono (creative agency)Michael Hart: Founder & Chief Creative OfficerJoel Stacy: Creative DirectorAmanda Clark: Art DirectorAdam Ridgeway: CopywriterAmalia Nicholson: Broadcast ProducerEmily Hamlet: Art ProducerMelissa Rothman: Print and Experience Production DirectorPeter Huxmann: Senior Production DirectorJoe King: Group Account DirectorAaron O'Keefe: Account DirectorSarah Cole: Project LeaderJudy Wittenberg: Business Affairs ManagerSteve Lynch: Director of Connections StrategyCaviar (production company)Director: Los PerezExecutive Producer: Kim DellaraProducer: Richard WeagerProduction Supervisor: Chris Hoggard