本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
汤顿 (圣诞老人)
案例简介：圣诞老人在波斯特诺德的新竞选中遇到了麻烦 由于包裹数量的急剧增加，瑞典最大的物流公司 PostNord 近年来面临着一些挑战。与最近在 Epica Awards 2018 获得年度最佳代理奖的瑞典 Forsman & Bodenfors 一起，他们制作了一个故事来告诉消费者他们所有的改进。 瑞典的电子商务高速增长，在 2016年至 21% 期间增长了 2017。根据波斯特诺德自己的评估，这一增长率将在 2018年继续。黑色星期五和圣诞节前后是物流行业最繁忙的时期之一。为了更好地应对未来的挑战，PostNord 做了几个改进 -- 从构建新终端到改进应用程序。新的运动都是关于这些改进。 -- 波斯特诺德公司的通讯主管托马斯 · 巴特曼说，关于圣诞老人的故事主要是为了让人们微笑和放松警惕。我们知道我们没有外界对我们的看法那么糟糕，但是为了让人们倾听，我们明白我们必须从瑞典人所在的地方开始。这是我们对这部电影的意图，我们希望观众会喜欢它，托马斯 · 巴特曼总结道。 该活动由瑞典 Forsman & Bodenfors 开发，将于 11月16日在电视和数字频道播出。 这部电影是一个幽默的方式来表达世界的巨大变化对一个非常矮小的圣诞老人工作室意味着什么。Forsman & Bodenfors 的艺术总监 Evelina ronnung 说，但很明显，这部电影也可能是关于波斯特诺德的。
汤顿 (圣诞老人)
案例简介：Santa is in trouble in new campaign for PostNord PostNord, the biggest logistics company in Sweden, has in recent years been facing some challenges due to the drastic increase of parcels. Together with Forsman & Bodenfors Sweden – recently awarded Agency of the Year at Epica Awards 2018 – they have produced a tale to tell their consumers about all their improvements. E-commerce in Sweden grows at a high pace and increased by 21% between 2016 and 2017. According to PostNord's own assessments, this growth rate will continue in 2018. The time around Black Friday and Christmas is one of the most hectic periods for the logistics industry. To better face the challenges ahead, PostNord has made several improvements – everything from building new terminals to improving their app. The new campaign is all about those improvements. – The story about Santa is primarily aimed at making people smile and drop their guard a couple centimeters, says Thomas Backteman, Communications Director at PostNord. We know that we are not as bad as the outside world perceives us, but to get people to listen, we understand that we have to start at a place where the Swedish people are. That is our intention with the film and we hope the audience will like it, concludes Thomas Backteman. The campaign was developed by Forsman & Bodenfors Sweden and will be shown on TV and in digital channels from November 16th. – This film is a humorous way of saying what a drastic change in the world means to a very undersized Santa Claus workshop. But clearly, the film could as well have been about PostNord, says Evelina Rönnung, Art Director at Forsman & Bodenfors.
Tomten (Santa)
案例简介：圣诞老人在波斯特诺德的新竞选中遇到了麻烦 由于包裹数量的急剧增加，瑞典最大的物流公司 PostNord 近年来面临着一些挑战。与最近在 Epica Awards 2018 获得年度最佳代理奖的瑞典 Forsman & Bodenfors 一起，他们制作了一个故事来告诉消费者他们所有的改进。 瑞典的电子商务高速增长，在 2016年至 21% 期间增长了 2017。根据波斯特诺德自己的评估，这一增长率将在 2018年继续。黑色星期五和圣诞节前后是物流行业最繁忙的时期之一。为了更好地应对未来的挑战，PostNord 做了几个改进 -- 从构建新终端到改进应用程序。新的运动都是关于这些改进。 -- 波斯特诺德公司的通讯主管托马斯 · 巴特曼说，关于圣诞老人的故事主要是为了让人们微笑和放松警惕。我们知道我们没有外界对我们的看法那么糟糕，但是为了让人们倾听，我们明白我们必须从瑞典人所在的地方开始。这是我们对这部电影的意图，我们希望观众会喜欢它，托马斯 · 巴特曼总结道。 该活动由瑞典 Forsman & Bodenfors 开发，将于 11月16日在电视和数字频道播出。 这部电影是一个幽默的方式来表达世界的巨大变化对一个非常矮小的圣诞老人工作室意味着什么。Forsman & Bodenfors 的艺术总监 Evelina ronnung 说，但很明显，这部电影也可能是关于波斯特诺德的。
Tomten (Santa)
案例简介：Santa is in trouble in new campaign for PostNord PostNord, the biggest logistics company in Sweden, has in recent years been facing some challenges due to the drastic increase of parcels. Together with Forsman & Bodenfors Sweden – recently awarded Agency of the Year at Epica Awards 2018 – they have produced a tale to tell their consumers about all their improvements. E-commerce in Sweden grows at a high pace and increased by 21% between 2016 and 2017. According to PostNord's own assessments, this growth rate will continue in 2018. The time around Black Friday and Christmas is one of the most hectic periods for the logistics industry. To better face the challenges ahead, PostNord has made several improvements – everything from building new terminals to improving their app. The new campaign is all about those improvements. – The story about Santa is primarily aimed at making people smile and drop their guard a couple centimeters, says Thomas Backteman, Communications Director at PostNord. We know that we are not as bad as the outside world perceives us, but to get people to listen, we understand that we have to start at a place where the Swedish people are. That is our intention with the film and we hope the audience will like it, concludes Thomas Backteman. The campaign was developed by Forsman & Bodenfors Sweden and will be shown on TV and in digital channels from November 16th. – This film is a humorous way of saying what a drastic change in the world means to a very undersized Santa Claus workshop. But clearly, the film could as well have been about PostNord, says Evelina Rönnung, Art Director at Forsman & Bodenfors.
汤顿 (圣诞老人)
暂无简介
Tomten (Santa)
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
