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用游泳激励十亿人
案例简介：文具和艺术品牌 Kokuyo Camlin 推出了一项数字倡议 “激励亿万富翁”，让正在进行的里约奥运会成为焦点，让更多的人观看。这项运动已经被大 I 金枪鱼概念化了。这场运动以四部电影为特色，每部电影都有一个孩子渴望在他或她最喜欢的运动中给印度带来荣耀。Twisha Chera 梦想为印度赢得奥运会体操金牌。约书亚希望领导印度足球队。Sana Khan 想成为女子曲棍球队的队长。Aditya 想赢得游泳金牌。这些电影在他们的体育舞台上捕捉到了他们每个人，专注于他们的目标。 Initiative，该倡议的发源地，也旨在提高人们的意识，并让追随者了解印度队的表现。
用游泳激励十亿人
案例简介：Stationery and art brand Kokuyo Camlin has rolled out a digital initiative 'Inspire A Billion' to get the ongoing Rio Olympics in focus and get more people to watch it. The campaign has been conceptualised by Big I Tuna. The campaign features four films, each featuring a child who aspires to bring glory to India in his or her favourite sport. Twisha Chera dreams of winning an Olympic Gold for India in gymnastics. Joshua wishes to lead the Indian football team. Sana Khan wants to captain the women’s hockey team. Aditya wants to win a Gold in swimming. The films captures each of them in their sporting arena, focused on their goal. Inspireabillion.com, the home of the initiative, also aims to create awareness and keep followers notified of team India’s performance.
Inspire a Billion with Swimming
案例简介：文具和艺术品牌 Kokuyo Camlin 推出了一项数字倡议 “激励亿万富翁”，让正在进行的里约奥运会成为焦点，让更多的人观看。这项运动已经被大 I 金枪鱼概念化了。这场运动以四部电影为特色，每部电影都有一个孩子渴望在他或她最喜欢的运动中给印度带来荣耀。Twisha Chera 梦想为印度赢得奥运会体操金牌。约书亚希望领导印度足球队。Sana Khan 想成为女子曲棍球队的队长。Aditya 想赢得游泳金牌。这些电影在他们的体育舞台上捕捉到了他们每个人，专注于他们的目标。 Initiative，该倡议的发源地，也旨在提高人们的意识，并让追随者了解印度队的表现。
Inspire a Billion with Swimming
案例简介：Stationery and art brand Kokuyo Camlin has rolled out a digital initiative 'Inspire A Billion' to get the ongoing Rio Olympics in focus and get more people to watch it. The campaign has been conceptualised by Big I Tuna. The campaign features four films, each featuring a child who aspires to bring glory to India in his or her favourite sport. Twisha Chera dreams of winning an Olympic Gold for India in gymnastics. Joshua wishes to lead the Indian football team. Sana Khan wants to captain the women’s hockey team. Aditya wants to win a Gold in swimming. The films captures each of them in their sporting arena, focused on their goal. Inspireabillion.com, the home of the initiative, also aims to create awareness and keep followers notified of team India’s performance.
用游泳激励十亿人
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Inspire a Billion with Swimming
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基本信息
- 广告战役： #Inspire A Billion#
- 广告品牌： Kokuyo Camlin
- 发布日期： 2016-08-01
- 行业领域： 电器/办公 , 文具/耗材 , 办公用品
- 媒体类别： 短视频
- 广告语言： 印度语
- 媒介平台： 网络
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