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# 传播快乐
案例简介:如果给你一张100美元的钞票来改变别人的生活,你会怎么做?这是Klick Health新的假日视频的核心问题,该视频显示数百名员工为美国和加拿大各地毫无戒心的人们带来了欢乐 (经常流泪)。三分钟的制作以美国和加拿大的许多630 Klicksters为特色,他们自愿参加了 “感觉良好” 项目后,每个人都收到了100美元的账单,并带有简单的指令,可以用来传播欢乐。许多人借此机会回馈了在整个大流行期间一直为他们服务的当地商业和公共服务提供商。有些人把他们的钱集中在一起,其他人则独自一人-都穿着节日的 “klick blue” 假日围巾,并自我拍摄各种各样的手势,这使许多接收者无语,眼泪汪汪,甚至促使一些人要求拥抱。情感镜头共同构成了视频的渐增信息,即 “当您给予快乐时,您就会得到快乐。” 对于YouTube上恰当命名为 “# spreadjoy” 的节日视频的每一次观看,klick将向加拿大 “许愿” 捐赠1美元,以帮助为患有严重疾病的儿童激发欢乐 (最高10,000美元)。由美国Klick Health为Klick Health创建的电影广告,类别为: Health。
# 传播快乐
案例简介:If you were given a $100 bill to make a difference in someone else's life, what would you do? That's the question at the core of Klick Health's new holiday video showing hundreds of its employees bringing joy (and often tears) to unsuspecting people across the US and Canada. The three-minute production features many of the 630 Klicksters in the U.S. and Canada who, after volunteering for the feel-good project, each received a $100 bill with the simple directive to use it to spread joy. Many took the opportunity to give back to local business and public service providers who have been there for them throughout the pandemic. Some pooled their dollars together, others went solo — all wearing their festive ‘Klick blue’ holiday scarves and self-filming a wide range of kind gestures, which left many recipients speechless and teary-eyed, and even prompted some to ask for a hug. The emotional footage collectively builds to the video’s crescendoing message that “When you give joy, you get joy.” For every YouTube view of the aptly named '#SpreadJoy’ holiday video, Klick will donate $1 to Make-A-Wish Canada to help spark joy for children with critical illnesses (up to $10,000). Film advertisement created by Klick Health, United States for Klick Health, within the category: Health.
#SpreadJoy
案例简介:如果给你一张100美元的钞票来改变别人的生活,你会怎么做?这是Klick Health新的假日视频的核心问题,该视频显示数百名员工为美国和加拿大各地毫无戒心的人们带来了欢乐 (经常流泪)。三分钟的制作以美国和加拿大的许多630 Klicksters为特色,他们自愿参加了 “感觉良好” 项目后,每个人都收到了100美元的账单,并带有简单的指令,可以用来传播欢乐。许多人借此机会回馈了在整个大流行期间一直为他们服务的当地商业和公共服务提供商。有些人把他们的钱集中在一起,其他人则独自一人-都穿着节日的 “klick blue” 假日围巾,并自我拍摄各种各样的手势,这使许多接收者无语,眼泪汪汪,甚至促使一些人要求拥抱。情感镜头共同构成了视频的渐增信息,即 “当您给予快乐时,您就会得到快乐。” 对于YouTube上恰当命名为 “# spreadjoy” 的节日视频的每一次观看,klick将向加拿大 “许愿” 捐赠1美元,以帮助为患有严重疾病的儿童激发欢乐 (最高10,000美元)。由美国Klick Health为Klick Health创建的电影广告,类别为: Health。
#SpreadJoy
案例简介:If you were given a $100 bill to make a difference in someone else's life, what would you do? That's the question at the core of Klick Health's new holiday video showing hundreds of its employees bringing joy (and often tears) to unsuspecting people across the US and Canada. The three-minute production features many of the 630 Klicksters in the U.S. and Canada who, after volunteering for the feel-good project, each received a $100 bill with the simple directive to use it to spread joy. Many took the opportunity to give back to local business and public service providers who have been there for them throughout the pandemic. Some pooled their dollars together, others went solo — all wearing their festive ‘Klick blue’ holiday scarves and self-filming a wide range of kind gestures, which left many recipients speechless and teary-eyed, and even prompted some to ask for a hug. The emotional footage collectively builds to the video’s crescendoing message that “When you give joy, you get joy.” For every YouTube view of the aptly named '#SpreadJoy’ holiday video, Klick will donate $1 to Make-A-Wish Canada to help spark joy for children with critical illnesses (up to $10,000). Film advertisement created by Klick Health, United States for Klick Health, within the category: Health.
# 传播快乐
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#SpreadJoy
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