Breast cancer awareness charity CoppaFeel! has enlisted the help of UK-based in-game advertising company Admix to help launch the charity’s first foray into gaming.‘In-Play’ features CoppaFeel!’s ad creative, which will be ‘digitally injected’ by Admix directly into mobile gaming content without disrupting any gameplay.CoppaFeel!’s In-Play campaign will run across multiple gaming genres, targeting women aged 18-24. In the UK, 1 in 7 women will be affected by breast cancer in their lifetime and CoppaFeel!’s research shows that just over half of young women are confident to start checking their boobs.CoppaFeel! In-Play ads will appear across popular hits among female gamers including, Equestriad, Cat Simulator, Beat Blader and Ultimate Car Simulator. This is all geared towards raising awareness for the charity’s core mission - to ensure all breast cancers are diagnosed early and correctly by encouraging young people to regularly check their chests and understand that they know their body better than anyone else.