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    卡拉威高尔夫: Kimba Group & Vice Media的高尔夫家庭球场

    案例简介:

    卡拉威高尔夫: Kimba Group & Vice Media的高尔夫家庭球场

    案例简介:

    Callaway Golf: Golf Lives Home Course by The Kimba Group & Vice Media

    案例简介:

    Callaway Golf: Golf Lives Home Course by The Kimba Group & Vice Media

    案例简介:

    卡拉威高尔夫: Kimba Group & Vice Media的高尔夫家庭球场

    暂无简介

    Callaway Golf: Golf Lives Home Course by The Kimba Group & Vice Media

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    Callaway Golf is featuring three very distinct courses, showing that golf isn’t reserved for country clubs and elites, in its latest ‘Golf Lives’ series.The second iteration of the documentary series celebrating untold stories of the sport highlights a spirit of inclusivity. Developed by Callaway, agency the Kimba Group and produced by Vice Media, ‘Golf Lives’ gets to the heart of its subjects’ passion for the game and the courses they call home. The three-episode second season, titled ‘Home Course,’ profiles three public courses across the United States – Wild Horse in Gothenberg, Nebraska (pop. 3,400), Edgefield in Portland, Oregon and the historic Langston Golf Course in Washington, DC. Established in 1939, Langston Golf Course was one of the first racially de-segregated courses in the country. In the Langston episode, we are shown that golf is not only a connector of individuals but of generations. In the Edgefield one, we see the unique nature of this pitch-and-putt course, the fact that it is a relaxed place where everyone is welcome to play and then take in a beer or house-distilled spirit on the grounds of this funky-cool resort on the former home of the Multnomah Poor Farm.In 1997, the locals and farmers living in the tight-knit town of Gothenburg, Nebraska decided to build a golf course. A bank loan, a couple of tractors, and a whole lotta sweat equity later, their prairieland masterpiece is now considered one of the best in the country. Wild Horse is the soul of the community.CreditsAgency: The Kimba GroupProduction: Vice MediaClient: Callaway Golf

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