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揭示强奸
案例简介：结果和有效性 统计数据将仅由南非警察局和 STATSA 在 2014年公布，宣布我们针对的地区的性虐待和强奸指控。 然而，自运动开始以来，目标社区的妇女表示，她们走路回家会感到安全得多，并且不怕走在他们以前担心的地方。这本质上是这次交流的目标。 创意执行 一个简单的海报可以为在黑暗地区行走的女性照亮回家的路，在那里她们最容易遭受强奸，这种想法似乎是不可能的。Nitesight，我们在这个项目上的媒体合作伙伴，被赋予了帮助在黑暗中创造发光海报的挑战，这些海报可以发光足够长，足够明亮，可以照亮黑暗区域。然后，他们制作了一张海报，可以最大限度地保持太阳的光，这样它可以在晚上发光 8 小时。在当局的帮助下，对豪登省的强奸热点进行了广泛的研究, 并确保这些区域白天有足够的阳光，这样就可以让夜晚发光。黑暗中发光的海报加上完美的位置使这个项目获得了媒体的成功。 见解、战略和想法 问题 在南非，每 4 分钟就有一名妇女被强奸。最可怕的是，这个数字不包括 70% 以上未报告的强奸案。 战略 制作一张海报，不仅鼓励妇女谈论强奸，而且实际上减少了她们成为强奸受害者的机会。 想法 在黑暗中创造发光的海报，并把它们放在最黑暗、最肮脏的路线上，在那里，女人晚上下班回家，他们最容易被强奸。 白天，我们的海报鼓励他们谈论强奸。而在晚上，他们会发出足够明亮的光，带领他们安全回家。
揭示强奸
案例简介：Results and Effectiveness Stats will only be released by SAPS (South African Police Service) and STATSA in 2014 announcing sexual abuse and rape charges in the areas we targeted. However, since the campaign has started, women in the communities targeted have said that they feel a lot safer walking home and are not afraid to walk in places they before feared. Which essentially is the goal for this communication. Creative Execution The idea that a simple poster can light the way home for women walking in dark areas, where they are most vulnerable to rape, seems like something impossible. Nitesight, our media partners on this project, were given the challenge to help create glow in the dark posters that can glow long enough and bright enough to light up dark areas. They then created a poster than holds maximum light retention from the sun so that it can glow up to 8 hours long at night. Through the help of the authorities, extensive research was done as to where the rape hot spots in Gauteng are, and made sure that these areas that have enough sunlight in the day so it allows glow for the night. The glow in the dark posters combined with the perfect locations made this project a media success. Insights, Strategy and the Idea Problem In South Africa every 4 minutes a woman is raped. What is most frightening is that this figure excludes the more than 70% of rapes not reported. Strategy Create a poster that not only encourages women to talk about rape, but actually lessens the chances of them becoming victims of rape. Idea Creat glow in the dark posters and placed them along the darkest, dingiest routes where woman walk home from work at night, where they are most vulnerable to rape. During the day our posters encouraged them to talk about rape. While at night they would glow bright enough to lead them home safely.
SHED LIGHT ON RAPE
案例简介：结果和有效性 统计数据将仅由南非警察局和 STATSA 在 2014年公布，宣布我们针对的地区的性虐待和强奸指控。 然而，自运动开始以来，目标社区的妇女表示，她们走路回家会感到安全得多，并且不怕走在他们以前担心的地方。这本质上是这次交流的目标。 创意执行 一个简单的海报可以为在黑暗地区行走的女性照亮回家的路，在那里她们最容易遭受强奸，这种想法似乎是不可能的。Nitesight，我们在这个项目上的媒体合作伙伴，被赋予了帮助在黑暗中创造发光海报的挑战，这些海报可以发光足够长，足够明亮，可以照亮黑暗区域。然后，他们制作了一张海报，可以最大限度地保持太阳的光，这样它可以在晚上发光 8 小时。在当局的帮助下，对豪登省的强奸热点进行了广泛的研究, 并确保这些区域白天有足够的阳光，这样就可以让夜晚发光。黑暗中发光的海报加上完美的位置使这个项目获得了媒体的成功。 见解、战略和想法 问题 在南非，每 4 分钟就有一名妇女被强奸。最可怕的是，这个数字不包括 70% 以上未报告的强奸案。 战略 制作一张海报，不仅鼓励妇女谈论强奸，而且实际上减少了她们成为强奸受害者的机会。 想法 在黑暗中创造发光的海报，并把它们放在最黑暗、最肮脏的路线上，在那里，女人晚上下班回家，他们最容易被强奸。 白天，我们的海报鼓励他们谈论强奸。而在晚上，他们会发出足够明亮的光，带领他们安全回家。
SHED LIGHT ON RAPE
案例简介：Results and Effectiveness Stats will only be released by SAPS (South African Police Service) and STATSA in 2014 announcing sexual abuse and rape charges in the areas we targeted. However, since the campaign has started, women in the communities targeted have said that they feel a lot safer walking home and are not afraid to walk in places they before feared. Which essentially is the goal for this communication. Creative Execution The idea that a simple poster can light the way home for women walking in dark areas, where they are most vulnerable to rape, seems like something impossible. Nitesight, our media partners on this project, were given the challenge to help create glow in the dark posters that can glow long enough and bright enough to light up dark areas. They then created a poster than holds maximum light retention from the sun so that it can glow up to 8 hours long at night. Through the help of the authorities, extensive research was done as to where the rape hot spots in Gauteng are, and made sure that these areas that have enough sunlight in the day so it allows glow for the night. The glow in the dark posters combined with the perfect locations made this project a media success. Insights, Strategy and the Idea Problem In South Africa every 4 minutes a woman is raped. What is most frightening is that this figure excludes the more than 70% of rapes not reported. Strategy Create a poster that not only encourages women to talk about rape, but actually lessens the chances of them becoming victims of rape. Idea Creat glow in the dark posters and placed them along the darkest, dingiest routes where woman walk home from work at night, where they are most vulnerable to rape. During the day our posters encouraged them to talk about rape. While at night they would glow bright enough to lead them home safely.
揭示强奸
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SHED LIGHT ON RAPE
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